For any website there has to be a planned internet marketing strategy. There is too much information flowing about on this topic and it's easy to get completely confused. As a website owner if you don't use the right strategy to market your website on the internet you are doomed. Those top ranks in Google will seem as distant as they are now.
The first step in your internet marketing strategy is to identify your SEO partner. You will need to go through the usual grind of shortlisting some SEO companies and then interviewing them and going through their portfolio until you finally find someone that can make that difference to your website. But this is not where it ends; rather the whole process starts here.
This is where you help your SEO partner to gain in depth knowledge about your business. The two of you will sit together and discuss your products and services, your customer profiles, your business locations and reach and how marketing plays a role in the entire scheme of things. There could be multiple meetings in this stage to ensure that your SEO partner has complete clarity about your business.
This is the stage where the problem statement needs to be identified. If this is your first effort toward internet marketing strategy then the problem statement would be that there is no strategy available. Once the problem is identified a plan would be put in place and it would be implemented and evaluated.
This is the execution phase where the marketing mix would be decided. For example, your SEO partner will tell you what needs to be done for article marketing; what needs to be done for mobile marketing and what needs to be done for social media marketing and so on. Identifying the right mix of channels should form an integral part of the overall strategy.
This is the stage where the core objectives of each marketing channel would be defined. Once the initial targets are met new stretch targets would be identified and implemented.
At this stage the two of you would need to integrate all the activities involved in your internet marketing strategy and create a workflow.
This is the final stage where the results would be assessed and reports would be prepared and submitted. This is the stage where resources could be expanded or reallocated to ensure that the initial success is continued and bigger success is achieved. During this stage you could also go back to step 2 and start the exercise all over again.
As you can see the types of activities are less important than the overall strategy. There are many things that can be done as part of your internet marketing strategy but the important point to consider is whether it makes sense to do all these activities. The experience of your SEO partner will come in very handy during this entire project and success should be coming your way.
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