SEO has undergone massive changes in the last couple of years. While it was much easier to get a nice, cushy top spot in Google three years ago it is not so easy now. Execution of black hat SEO has become harder and harder and this has forced many online marketers to change their SEO strategy. A new trend has, however, emerged and it is known as negative SEO. Any SEO company UK is aware of what negative SEO is all about and many of these companies are now working fulltime for their clients to ensure that these websites are not adversely affected by this worm.
Negative SEO is all about sabotage. It can be used by a competitor to destroy a website’s Google PageRank score. Negative SEO is a combination of black hat techniques and it could include a whole lot of things.
Signs and symptoms
If you see the following happening to your website you could safely assume that your website is a victim of negative SEO.
• Your website got hacked.
• The best backlinks of your website have vanished.
• Your online reputation is getting ruined by fake social networking profiles.
• Thousands of spam links are pointing to your website.
• Your website links are pointing at gambling and porn websites.
• The content of your website is all over the internet, copied and pasted in multiple places.
Negative SEO can completely ruin your website and you have to have your SEO company UK keeping an eye on such signs and symptoms. While at times you cannot do anything about negative SEO Google has at least given you something to deal with this issue. Known as the disavow tool, it can help you take care of this problem and avoid the catastrophe of penalty. The tool takes about two to four weeks to show results and your SEO company UK can work using it.
What to do?
The first and foremost thing your SEO company UK should do is to check the backlinks to your website. All the backlinks should be manually checked and the bad ones should be tagged. After the tagging is done these backlinks should be removed, or at least there should be an effort to remove these backlinks.
Sometimes it is not possible to remove backlinks from your end. So the only solution is to connect with those websites whose backlinks are hurting you and then you need to tell them to remove the links.
If you have already received a manual penalty the only option left is to use the Disavow Tool. Create a disavow list that can then get submitted to Google.
These days hackers can be found for as low as $5 and it is easy for them to destroy your online reputation. When you hire your SEO company UK you should clearly state in the agreement that one of their primary jobs would be to protect your online branding. They have the means to help you and they should always be alert on this topic.
Has your site been attacked by negative SEO ( http://www.link-building-strategies.com ) . Sound it off to your SEO company UK ( http://www.link-building-strategies.com/monthly-link-building.html ) immediately.