B2B Demand Generation Strategies for 2020


Posted October 16, 2020 by davidjones8904

demand generation is a marketing campaign that involves educating your potential customer and convincing them how your brand can help the problems they are facing.
 
Demand generation is often mistaken with lead generation though it is significantly different. Let's make it clearer here. Demand gen is a long-term activity to create awareness and needs about the product or service in the minds of prospects, whereas lead generation is mainly about getting contact details through various marketing activities. This makes lead generation a part of any demand generation strategy but not the whole of it. However, both processes are a crucial part of the buyer journey and equally important marketing effort.

Moreover, demand generation is a marketing campaign that involves educating your potential customer and convincing them how your brand can help the problems they are facing. The activity bridges the gap between marketing and sales teams. The demand generation marketing process encompasses all the communication with the prospects right from brand awareness to the time they become successfully retained clients. In other words, the purpose of demand gen is not only to generate demand from new customers regularly but also nurture them so that they become a part of your sales cycle and further opt for your product or service.

And to do so, every company needs a strategy with a demand generation activity. Without a proper step-by-step plan, it is difficult to judge the buyer persona and take them from point A to point B. If 2019 was not a satisfactory year for demand generation then let's gear up for the year 2020 to make the best. In this blog post, we have made a list of 7 B2B Demand Generation Strategies for 2020 which will surely add more qualified leads in your sales funnel.

1. Increase Brand Awareness
The audience is getting mature day by day in terms of what they actually need and from whom. They prefer a trusted solution to their problems. This is where your brand comes in. First and foremost, you have to work on making your brand recognizable, strong, and promptly accessible. This will make your brand stand out from other competitors and you will get loyal customers. This can be done through different digital marketing mediums like email marketing, social media marketing, paid media, and more.

What does your business provide to people? Why should people come to you for a solution? How is it different from others? Asking many questions like this to yourself will help you in creating a brand with a strong message. Having a strong brand presence helps in saving time to convince customers and also standing out differently from your competitors. This majorly saves the effort of spending time and money on multiple marketing programs. This makes your demand generation program fall into place a lot easier and reach the right prospective customer.

2. Create a Free Tool
If you know what is the pain point of your customers and if you are a technical company, then you can create a free tool that can be used to solve that particular problem. Using this marketing automation platform will make people visit your website which will ultimately bring traffic and increase the demand for your product thus increasing conversion rate.

A free tool, which is making tasks easier for your sales and marketing team or something which is helping make some decisions will always be liked by the audience and they will come to your website for further use. This demand generation process will bring you more inbound leads than expected.

Read more: https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan
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Issued By David jones
Country United States
Categories Advertising , Affiliate Program , Blogging
Tags b2b demand generation , b2b demand generation agency , b2b demand generation marketing , what is b2b demand generation
Last Updated October 16, 2020