1. Send Free Reports
Offering free reports to your customers is another great way to be in touch with them. If you have created a tool or software, then generating personalized reports is a great idea for demand gen. This inbound marketing activity will make people curious about how they are performing and which are the key points they can focus on to increase profit exponentially.

People who have a real interest in the business will head to download the report and these high-quality leads have strong chances of getting converted as clients. The revenue generated through such leads is comparatively higher than the leads generated through other demand generation tactics.

2. Identify Various Buyers and Segmentation Strategy
As a B2B marketer, to plan a good demand generation strategy, you need to understand who is your target audience? How to interact with various buyers? Who are the ideal customers and who will become loyal customers for a longer time? Are you understanding everyone's needs and giving them what they want? Are you conducting regularly lead nurturing activities to keep them engaged? Finding solutions for these will also help you in building a strong lead generation strategy.

Finding answers to these questions will help you in dividing your contact database depending on buyer behaviors and you can connect with each group with a different approach.

3. Arrange Industry Webinars
If you are a marketer then arranging webinars is one of the ways to create buzz and demand marketing for your product or service. Of course, arranging webinars with industry experts is not that easy but again not too difficult to not even try. As a B2B company you have to connect to subject experts and maintain a strong rapport with them, so you can go in further requesting to give webinars. While giving webinars, it is advisable to give tips, strategies, and suggestions which will be helpful to your target audience.

What is the best time to organize a webinar? What tools are used for recording? When should webinar promotion emails be sent? These are the questions that webinar organizers frequently need to answer. Deck 7 studied and collected data from over 5,619 webinar campaigns run for various industries and came up with a detailed webinar benchmarks report. It answers your most common and critical questions about webinars and gives tips for organizing and promoting webinars, and strategies for getting the desired number of attendees for your webinar.

Read more: https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan