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Software Product Promotion on Linkedin
LinkedIn demographics the site has 630 million members, 90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.

March 18, 2021

Software Product Promotion on Twitter
Twitter is quickly developing into a useful marketing tool helping B2B software companies get established in the sphere of social media marketing.

March 18, 2021

Promoting a Software on Facebook
There are plenty of opportunities to connect and market your solutions on Facebook, you just need to spark your imagination and give Facebook some time to hook up with your customers.

March 18, 2021

Social Media Marketing Strategy For your Software
According to research from the BSA Foundation, software generated $1.4 trillion in the U.S.

March 16, 2021

B2B Marketing Innovations
technology is constantly changing the B2B marketplace, it is crucial to take a moment and see which ones have stood out from the crowd.

March 16, 2021

Email Marketing Statistics
Email has come back from being a ‘thing of the past’. This is how marketers are using email to revive their marketing plan and maximize their ROI.

March 16, 2021

Content Marketing Statistics
Many companies in the B2B space face similar challenges when it comes to marketing.

March 16, 2021

Predicted Content Marketing Trends in 2021
The future of marketing has been drastically affected by the global sanitary crisis

March 16, 2021

Promote a valuable content for user
LinkedIn is without doubt the prime location to promote B2B content. It remains at the top of the list as the preferred social media channel.

March 16, 2021

Content Marketing Plan For 2021
A documented content marketing plan is always better than an ad hoc approach.

March 16, 2021

What are the Stages of Buyer's Journey
Mapping what you make to the buyer’s journey is vital to its ability to help convert a prospect into a customer.

March 16, 2021

Content Experiences after COVID-19
Uncertainty is the order of the day and this applies to B2B practices as well. Many CMOs have become all too familiar with budget cuts during the COVID-19

March 16, 2021

How Artificial Intelligence useful in Content Marketing
The benefits of AI in content marketing are impressive, including research, outcome tracking, microtargeting, and predictive analytics.

March 16, 2021

2021 Predicted Content Marketing Trends
The future of marketing has been drastically affected by the global sanitary crisis but it also brings hope for innovation and new ways to use existing platforms to achieve your business goals.

March 3, 2021

Always Promote Valuable Content
LinkedIn is without doubt the prime location to promote B2B content. It remains at the top of the list as the preferred social media channel.

March 3, 2021

B2B Content Marketing Strategy
A documented content marketing plan is always better than an ad hoc approach. 41% of the top B2B performers have a documented strategy in place for 2021

March 3, 2021

How to Map the Buyer's Journey in the Content
Mapping what you make to the buyer’s journey is vital to its ability to help convert a prospect into a customer.

March 3, 2021

Covid-19: Modern State of Content Consumption
Recent surveys have found that 69% of B2B marketers plan to increase digital advertising budgets in 2021 and if they do.

March 3, 2021

What are Best Tactics for Account Based Marketing
Leading account based organizations use account based orchestration that plays a huge role across all stages of the funnel.

March 3, 2021

What are the Challenges for ABM
While most organizations understand the benefits to an account based approach, operationalizing a repeatable account based approach still remains to be a struggle.

March 3, 2021

Account Based Marketing Objectives
ABM adoption may sound easier said than done and rightfully so. Because concepts like AI-infused ABM is also becoming a relevant method.

March 3, 2021

Important Marketing Tips Startups
Businesses will sometimes forgo a marketing budget to tend to the other needs of the business, however marketing efforts play a big role in the sales pipeline.

February 15, 2021

B2B inbound Marketing is the Perfect Platform to Generate IT Sales Leads
In recent years with the growth of digitalization, News-jacking is set to amplify your sales and marketing success, especially in the IT industry.

February 15, 2021

Generating sales leads for an IT company
Generating sales leads for an IT company is indirectly an act of investment to grab the interest of people in a company and its products.

February 15, 2021

Tips to Improve Sales Meetings Skills
sales professionals spend about 19% of their time in sales meetings. That's about a full day a week. Generally, agreements are not closed at the first meeting.

February 15, 2021

Email Marketing Campaigns
When setting up your campaign, take the time to determine the purpose of sending out these emails.

February 15, 2021

Why Email Marketing is Beneficial ?
Email is the best marketing channel to use when trying to optimize your return on investment. With the supply of thousands of email service providers, the cost is very affordable.

February 15, 2021

How to take your Own Decisions ?
Decisions are very personal and so much goes into them, that oftentimes it is much easier to be indecisive. However, indecision does not support goals.

January 20, 2021

Find Your Audience Where They’re while doing B2B lead generation
Multichannel lead generation done right will not only increase your reach but will decrease your spend in comparison to how marketing was once done.

January 20, 2021

While Generating B2B Leads focus on Audience
B2B companies searching for leads from their target audience should be implementing multichannel marketing for a higher conversion rate.

January 20, 2021

What would be your checklist for B2B lead generation ?
A B2B marketer might argue that you should just pick up the phone and make the call. Some marketers might believe that cold calling is not needed and ineffective.

January 20, 2021

How Lead Generation Makes Marketing and Sales More Efficient
There's a ton of mediocrity in lead generation- both in-house and outsourced. However, there are many things good insourced operations and lead generation companies do well.

January 20, 2021

Few Techniques for IT companies for lead generation
Webinars and podcasts are here to stay. They are proving to be extremely effective tools for B2B lead gen, especially for IT companies.

January 11, 2021

Strategy for lead generation for IT companies
Marketing automation tools will grow to reach $25.1 billion annually by 2023 from $11.4 billion

January 11, 2021

Lead generation for IT companies: Overview
The advent of machine learning, AI, and advanced data analytical tools, traditional lead gen for IT companies as we know it is dead.

January 11, 2021

While Promoting a webinar plan according to viewer time zones
When setting up your webinars, factor in your audience background and location. Certain days and times will definitely work better when trying to attract the largest audience possible.

January 11, 2021

How to choose perfect platform for promotion a webinar ?
In order to keep up with your lead generation game, you need to promote your webinars on the right channels to gain maximum exposure.

January 11, 2021

What should be the webinar marketing strategies using email marketing
The best time to start sending out your promotional email invitations would be around 3-4 weeks prior to the webinar event.

January 11, 2021

How many ways of pop-ups for lead generation ?
According to wise pops: on average customers report a +300% increase in their list-building efforts when they set up exit pop-ups.

December 16, 2020

How can we utilize Pop-ups for Lead Generation
However, pop-ups are a cost-effective method to assist your social media lead generation plans. Chances are, you have already encountered thousands of them.

December 16, 2020

How to Use BDA for Webinar Success
Know your audience: understand your buyer and their pain points to make sure that you attract the right audience to your webinar.

December 16, 2020

How Does a Webinar Sales Funnel Work?
Webinars have to be planned like events and sold like products. Once the event planning is underway, you will have to attract participants through awareness stage content and marketing.

December 16, 2020

What Is Webinar Marketing?
Webinars have been popular for over a decade but 2020 has introduced a massive shift towards digital meets and conferences. In terms of safety as well as reach, webinars have proven to be a reliable and integral part of B2B marketing plans.

December 16, 2020

When is the right time to Email?
The time you choose to send out your emails is crucial as it has a bigger impact on whether or not your subscribers will open them.

December 4, 2020

Before sending email to your target audience test the subject lines
The impact of your subject lines, you should always A/B test. But how do you develop the right subject line for A/B test that aligns with your objectives? How do you indicate your email marketing tool to let the right queries?

December 4, 2020

How to deliver email to your target audience’s Inbox
Are you a marketer struggling to craft the perfect emails that your target audience would want to open and read?

December 4, 2020

Lead Generation Checklist
The entire process of generating leads can be daunting especially if you are new to the industry. Thus, we bring you the flow of the lead generation procedure in the form of a checklist.

November 24, 2020

Which Are the Top Lead Generation Tools?
You have your strategy in place so now is the time to track those potential customers. We know there are too many lead generation tools in the market hence we present to you our favorites.

November 24, 2020

Which Lead Generation Strategies Can Help Gain Maximum B2B Leads?
As a marketer you would want to broaden your horizon of lead generation. You would also want to reach your target audience in the most convenient manner.

November 24, 2020

Top 6 Lead Generation Strategies
More than 79% of marketing leads don’t convert into sales with the lack of lead nurturing as the leading cause. This proves that having a B2B lead generation strategy is just not enough to move ahead in the sales funnel.

November 24, 2020

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