Action Camera Market Highlights:
The action camera, or the action cam, is defined as a digital camera that has been designed for recording action while being a part of that action. The new research report about the global action camera market published by Market Research Future (MRFR) analyzes hike for this market at 14.2% CAGR between 2018 and 2023. By value, the market can be worth USD 9,382.5 mn by the end of the forecast period.

The global Action Camera Market is expected to gain from rapid technological advancement. Due to technological advancements, modern action cameras have microchips and memory cards instead of tapes. Other important market drivers include increased pixel quality, growing demand for action cameras, increased affordability of the devices, reduced overall size of cameras, and the popular trend of sharing outdoor activities on social media. However, the increasing adoption of smartphones integrated with high-end cameras can restrict the market growth.

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Major Key Players:
Major players in the global action camera market include Garmin Ltd (USA), GoPro Inc. (USA), Nikon Corporation (Japan), Olympus Corporation (Japan), Panasonic Corporation (Japan), PLR Ecommerce LLC (USA), Sony Corporation (Japan), SJCAM Limited (China), SZ DJI Technology Co. Ltd (China), Veho World (UK), TomTom N.V. (Netherlands), and YI Technology (China).

Market Segmentation:
The global action camera market segmentation covers distribution channel, end-user, technology, and type. MRFR’s analysis of these segments is an attempt to understand market trends.
Based on the distribution channel, the segmentation of this market covers online stores and brick & mortar stores. Regarding technology, the market has been segmented into the standard definition (SD), high definition (HD), full HD, and ultra HD. By type, the market has been segmented into 360°, box style, bullet style, cube style, and periscope.

In the context of end-users, the market has been segmented into personal and professional. Personal segment comprises of people who use the camera to capture the happy moments with their families. The professional segment comprises of professionals who use the camera for professional purposes like movie making or news coverage.

Regional Segmentation:
The regional segmentation of the global action camera market covers North America, Europe, Asia Pacific, and Rest of the World (RoW).

By holding 39.9% share, North America has emerged as the biggest regional market. Estimated to grow at 11.2% CAGR during the forecast period, the North American market can worth USD 1,691.0 mn. In this region, the market is primarily growing due to technological advancement, presence of major market players, and rising trend of content sharing over social media platforms. The growing popularity as well as the market for adventure sports, tourism, and travel industry in North America, are also contributing to the market growth. Due to high disposable income, the USA and Canada are the biggest country-specific markets in this region. Mexico is the third crucial country-specific market in this region.

Valued at USD 1,443.8 mn, the Asia Pacific region is expected to grow at 17.4% CAGR during the forecast period. Hence, the Asia Pacific region is the second largest growing regional market in this region. In this region, the main reasons for market growth are growing internet connectivity, high density of population, and the huge number of active social media users. The most important country-specific markets in this region are China, India, Japan, and South Korea. Other countries of the Asia Pacific region also contribute significant revenue to the market.

In Europe, the market is growing because countries like the UK are investing to use action cameras for law enforcement activities. Other reasons for market growth in this region are pretty much the same as in North America. Apart from the UK, other primary country-specific markets in Europe are France and Germany.

The RoW segment covers South America and the Middle East & Africa (MEA). In most countries of these regions, the demand for action cameras is low due to lack of awareness and limited availability of supportive technologies.

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Latest Industry News:
• Making a comeback into the market of action cameras, Sony has released a new action camera called DSC-RX0M2 that is a more advanced version of the Sony RX0 action camera. The new camera is also known as Sony RXO II. 8 JUL 2019

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