Market Dynamics
Increasing demand for cosmetic dentistry

With a higher disposable income, the willingness to undergo expensive cosmetic procedures has also increased in the population in various countries, specifically among the aging. Globally, there is growing demand for dental restoration solutions and for aesthetic treatments, such as whitening and polishing. The adoption of cosmetic dentistry is significantly booming in both developing and developed countries, primarily due to people’s changing lifestyles and growing focus on dental aesthetics, creating a greater demand for cosmetic procedures, such as polishing, whitening, and restoration solutions.

Over the years, smile restoration techniques have gained popularity among all age groups, but more specifically among people aged 40–55 years. Dental implantology, among the most rapidly growing segments in the cosmetic dentistry market, accounts for a major share of the overall market.

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According to a survey by the American Academy of Cosmetic Dentistry (AACD) in 2015, 86% of 351 respondents opted for cosmetic dentistry to improve their attractiveness and self-esteem. It is also estimated that Americans annually spend about USD 2.75 billion on cosmetic dentistry. Bonding, whitening, and veneers were the most popular cosmetic procedures, preferred by 84% of the respondents. This rising preference for cosmetic dentistry, coupled with the rise in disposable income, is expected to significantly aid growth of the dental implants and prosthetics market in the coming years.

High cost of dental implants and limited reimbursements

In recent years, the cost of dental care has been rising faster than the cost of overall medical care. Dental implants are considered a better option than veneers or crowns. However, the cost of treatment with dental implants is considerably high due to the significant cost of implants and surgery.