Marketo is SaaS based marketing automation software that has been created to allow businesses to be able to systematize and evaluate their marketing activities and processes. The company develops and vends marketing automation software to enable B2B and B2C marketers to target eligible leads, generate lead-to-revenue prospects and implement automated, customized marketing campaigns across various digital channels. The software allows businesses to leverage the insightful behavioural data, and precise journey flows to recognize, involve, and quicken the best opportunities in concert with sales. Marketo allows businesses to make use of predictive content, A/B testing, and customization to offer reliable and significant experiences each and every time. Marketo helps businesses to search and interact with the right customers. It allows them to learn what the customers need to know about the products while they commence their journey. For more details about Marketo pricing plans, please contact the company.

Marketo Marketing Automation Software Features

Marketo Marketing Automation Software offers the following features:

Lead Management
Email Marketing
Consumer Marketing
Customer Base Marketing
Mobile Marketing
Revenue Attribution
Account Based Marketing
Marketing Automation Software Market Overview

The marketing automation market is expected to grow up to USD 6.4 billion by 2024, at a CAGR of 13.9% from 2020 to 2024. The rising demand for automating tedious marketing processes, retention of users for business expansion, increasing demand for customized marketing, and enhanced predictive lead scoring are some of the major aspects that are expected to shape the growth of this market. With the execution of fresh automation technologies, the market is also observing a scarcity of trained experts who could help users to understand more about analytics solutions and use them for to derive helpful insights and information. Though, with the assistance of cloud technology and platforms such as IaaS and SaaS, the large companies are aiming on purchasing smaller ones and offering combined software suits called as ‘Marketing Cloud’.

Major Accounting Software Providers

Some of the major players in the marketing automation software market are Hubspot, Pardot, ActiveCampaign, AutoPilot, Cordial, Drip, Gmaooga, GetResponse, Iterable, Klaviyo, Kizen, Marketo, Mautic, MoEngane, Nurture, Resulticks, WebEngage.