Fabric Softeners and Conditioners Market rises with the changing consumer demand

Market overview:
The global Fabric Softeners and Conditioners Market was worth USD 16.53 billion in 2020, and it is estimated that it will reach a valuation of USD 22.72 billion by 2025 at a CAGR of 4.7% during the foreseen period.

Fabric softeners and conditioners have high electrostatic properties that are suitable for all washing machines and most fabrics. They are also known for their biodegradability. Fabric softeners and conditioners are dispersants or emulsifiers scented with preservatives such as formaldehyde, bronopol, and chloride that soften clothes and promote a long-lasting fragrance. Fabric conditioners are used to maintain the natural elasticity and softness of the fabric. The fabric softener helps to extend the life of fabrics, especially wool and other fibers, and keeps the fibers soft, soft and delicate, extending the life of the garment. Laundry detergents often dry and stiffen clothes, especially when washed in hard water. Fabric softeners and conditioners not only give clothes a refreshing smell but also soften them and protect the skin.

Recent developments:
Unilever announced in March 2018 that it had completed the acquisition of the Quala brand of beauty and personal care and home care products.
(https://www.unilever.com/news/press-releases/2018/unilever-completes-acquisition-of-qualas-personal-and-home-care-brands.html)

Market Drivers and Restrains:
As consumer preference for high-end clothing increases, demand is expected to increase as products such as fabric softeners and conditioners help maintain the softness of the garment. The market for fabric softeners and conditioners is expected to grow at a significant rate in the near future. Growing concern about the use of chemicals, including quaternary ammonium compounds, which cause skin problems, is increasing the demand for biodegradable products. This factor is expected to encourage manufacturers to invest in R&D and bring innovative products to market. Additionally, chemical conditioners tend to pollute water, which is why manufacturers now offer eco-friendly fiber conditioners. The demand for fabric softeners and conditioners is expected to increase as consumers begin to benefit in terms of cost and quality. Also, chemical-based emollients and conditioners tend to affect the lungs, cause breathing difficulties, and can lead to the development of cancer. Therefore, products based on natural ingredients are seen as an opportunity for manufacturers operating in this market. However, there are certain factors that are expected to stifle market growth during the forecast period, including the abuse of fabric softeners and conditioners that tend to damage clothing during the forecast period.

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Report is segmented as:
The global market for fabric softeners and conditioners can be segmented based on active ingredient, product type, application, shape, distribution channel, and region. Depending on the type of product, the market for fabric softeners and conditioners can be divided into dry sheets, liquid softeners, etc. Depending on the application, the market for fabric softeners and conditioners can be segmented into commercial and residential. Depending on the active ingredient, the fabric softeners and conditioners market can be segmented into anionic fabric softener and cationic fabric softener. In terms of shape, the market for fabric softeners and conditioners can be segmented into aerosols, tablets and liquids. Depending on the distribution channel, the market for fabric softeners and conditioners can be divided into distribution sales and direct sales.

Geographical Segmentation:
Regionally, North America is expected to dominate the global market for fabric softeners and conditioners as the use of fabric softeners in the textile industry increases. The Asia Pacific region is expected to show the fastest CAGR of 6.1% from 2019 to 2025. The fabric softeners and conditioners market in Asia Pacific is expected to grow significantly in the coming years due to increasing acceptance rates of products and the growing middle-class population, which has caused rapid urbanization and an increase in disposable income in the region. In particular, rising disposable income in developing countries such as China and India are expected to continue to be a favorable factor.
Impact of COVID 19 on Fabric Softeners and Conditioners Market
The fabric softeners and conditioners industry has not grown steadily since the Covid-19 outbreak. As a result of the current pandemic crisis, the overall performance of random products has deteriorated. However, viral outbreaks have led to significant growth in categories such as cleaning and hygiene products. The remarkable growth of the e-commerce business is also one of the positive impacts of proliferation, and companies are focusing on expanding their distribution networks to online channels to meet growing consumer demand.

Key market players:
Some of the key players analyzed in this market are Dropps, Reckitt Benckiser Group PLC., Henkel AG & Co. KGaA, Unilever PLC., Procter & Gamble Co., LG Home & Health Care, Colgate Palmolive Company, Kao Corporation, Lion Corporation and The Sun Products Corporation.
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Scope of the report:
The report offers a comprehensive examination of the industry by providing the estimations of market potential and forecasts with utmost granularity. Along this, the factors influential in influencing the market dynamics and trends discussed in detail at the product level. Further, the performance of the market at the regional and country-level had assessed and the prospects with huge growth potential identified and debated.
The key players in the industry are profiled giving insights on their financial performance, market position and growth strategies. Comparative analysis on prime strategically activities of the market players delineating the key developments like mergers & acquisitions, collaborations and an evaluation of the competitive environment within the industry had provided. The report also provides a broad outlook of the current market along with recommendations from industry experts on the opportunities for investment activity.

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