93% of all online activity starts with a search engine.
Out of all the people who make a search, 47% will click on the first three listings. That’s almost half the traffic.
So if you are looking to hire professional help in the form of an SEO company, you are doing the right thing. There are many great options out there if you want to find a reasonably priced service or SEO company in Canada.
The above given statistics from a 2018 report can be very intimidating for new business owners as getting to those top three probably seems impossible right now.
So if you want to do something on your end too in addition to professional help from an SEO company then here are some of the industry secrets to give you a head start on this uphill journey.
Listed below are some of the best practices in SEO every new business owner should be following in 2020.
Offer something fresh
You’re brand new (pun intended), you’ve got no reputation to keep up. You have the freedom to create a completely new brand identity. Take full advantage of it. Do something exciting. Take a chance (don’t decide to become reckless and offensive though. We don’t mean that kind of a chance). People love original ideas and whatever the opposite of cookie cutter is.
Show the receipts
Lay solid foundations for whatever you’re claiming. Sweeping statements and unsupported arguments will get you nowhere. In fact they will do a lot more harm than good. Google is getting wiser too.
It says at Google’s help center, “give visitors the information they are looking for”. This is the first point. So, do that. Don’t beat around the bush, wasting everybody’s time.
Have a top notch layout for your website
Be smart when planning your website layout. A clear, well structured website will be easy to access and visitors will be more likely to stick around. The best practice here is to have one static link connected to all the other landing pages (service pages for example, accessible through a link that says ‘Services’).