Overall demand for mobile batteries has been high in general this year – NPD days sales are up 35 percent year-over-year on a 12-month measure as of June 2016. But between that time and the launch of Pokemon Go in early July, the tracker was actually showing a slowdown in sales for the category overall, with only a four percent increase for the six weeks prior to Go’s debut. Total sales for the two weeks where the big Go spike occurred were at almost 1.2 million units in total.

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