This is not true for B2B lead generation companies. Lead nurturing continues to be the main task of B2B marketing, but also a constant challenge. According to HubSpot, generating traffic and leads was a major challenge for 63% of marketers in 2019. Now, if you're one of the marketers, you don't want to go into the New Year with the same issues. And we're here to help.

Over the past decade, demand generation and lead generation strategies for B2B have witnessed a paradigm shift from a business-centric to a consumer-centric approach, from customer information to customer intelligence and the search for a customer to be found. Marketers also need to design new B2B lead generation strategies to stay relevant. Considering the changing landscape of lead generation marketing, staying agile pays off.

It is 2020 and the buying process has changed. Consumers are no longer struggling with limited shopping options in their neighborhood retail stores. They spend a lot of time investigating their next internet purchase with several options available. The goal is to make them stick to your product. This applies to both B2B and B2C lead generation companies.

What is B2B lead generation?
B2B lead generation is the process of acquiring a new prospect or potential customers for your business. This is one of the first steps in a marketing funnel or lead generation funnel. We start by collecting information about a potential customer, for example, their name, email address, company, and job title, which would be helpful in making a sale.

These leads are then nurtured by marketing automation until they are qualified to be handed over to the sales team. The goal is to create a consistent pipeline with every quality lead that can be turned into customers to generate income.

Popular wisdom has it that a combination of inbound and outbound marketing works best for building your pipeline. While outbound lead generation strategies yield more immediate results in connecting with prospects, inbound lead generation strategies can help you establish your credibility and attract more qualified prospects to your business.

Fortunately, it's an era of big data. Using advanced technologies for the latest lead generation and management tool, relevant consumer data can be easily accessed, and the only task now left in our hands is to intelligently optimize the lead generation process.

Read more - https://deck7.com/blog/7-clever-strategies-for-scalable-b2b-lead-generation-in-2020?utm_source=Niranjan