Most Essential Factors to Consider for SEO Rankings


Posted August 26, 2014 by david00cole

Search engine optimization is an umbrella term that can be defined as techniques used to make websites visible on the search engine result.
 
Search engine optimization is an umbrella term that can be defined as techniques used to make websites visible on the search engine result. Websites those are visible in the first few pages of popular search engines, particularly Google, receives a greater opportunity to reach a large number of visitors. And these potential customers can be eventually converted to as permanent clients. However, SEO rankings aren’t that easy as it may appear to be. As Google keep on changing their algorithm, the web masters too need to stay updated each time. A bit of inattentiveness can impose a great threat upon the business’ reputation. The site can be even thrown away from the SERP. Therefore, you should consider appointing a professional who can implement recent SEO tactics such as link building UK to give greater visibility to your website. Here are a few factors, which should be religiously followed by an SEO professional to rank their clients’ website high on the popular search engines.

• Technical factors: Making a website technically viable in order to acquire a good rank is perhaps one of the most important factors to consider. This means that the website should be designed in accordance with the coding factors, which are related with the W3C standards and also should have H1, and H2 tags along with alt tags right on the images, meta tag description and should also be focussed on the keywords so on and so forth. Also, a webpage should be equipped with a title, images and solid description that will precisely describe the page.

• Content should be the king: Though a lot of people relate quality content to something which is created with bombastic words. However, this isn’t the case as far as writing website content is concerned. Therefore, content that are readable, informative and easily understandable is recommended. Writings that are stuffed with keywords are likely to get outright rejected by Google. Content readable by the website users is recommended. Content should be composed keeping in mind the clients’ needs or preferences.

• Creating quality back links: What is a back link? This can be defined as just the other website, which is linking back to an article or else a host websites. Traditionally, websites having a whole lot of links would place high on the search engines. With the recent penguin updates, hundreds and thousands of websites have been penalized because of poor links. Thus, building irrelevant and poor quality links should be avoided.

• Role of social media: As innumerable social media websites have come up in the last few years, building a good rapport with the customers have become very easy. Therefore, it has become pertinent having a Google+ page that is well-integrated to the concerned website in order to improve SEO rankings. Additionally, while designing a page it is equally essential to equip it with a share button, so that it can be shared with the social media sites, thereby helping the website gain popularity and get a good rank.

In a nutshell, these are a few factors required to be considered for acquiring a good ranking.

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Issued By david cole
Country United Kingdom
Categories Social Media
Last Updated August 26, 2014