Diabetes and obesity, two primary health concerns associated with the consumption of higher-than-recommended quantities of sugar, are also a massive healthcare burden in many countries. The non-sugar sweeteners market has gained from consumers switching over from sugar to sugar substitutes. The world had 2.1 billion obese people as of 2013. As of 2015, about 415 million people were reportedly living with diabetes.

However, the consumer base in the non-sugar sweeteners market is not limited to people suffering from diabetes and obesity. Health-conscious consumers and those wanting to take preventative measures also comprise a sizeable portion of the global non-sugar sweeteners market. This report presents a comprehensive overview of the global non-sugar sweeteners market and goes on to study indicators of the market’s current status, such as the revenue, volume of non-sugar sweeteners consumed, types of products available on the market, and the competitive scenario.

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The report studies the performance of the non-sugar sweeteners market across key regions such as North America, Europe, Asia Pacific, and Rest of the World. This helps companies strengthen their regional expansion strategies. A SWOT analysis of leading market players and major industry segments is conducted in the report. A technological growth map of the market, backed by an analysis of high-impact factors also features in the report.

Overview of the Global Non-sugar Sweeteners Market

The global non-sugar sweeteners market is composed of both natural and synthetic sweeteners. Products that constitute the natural non-sugar sweeteners market include: sorbitol, tagatose, stevia, and thaumatin. Likewise, artificial non-sugar sweeteners that are most in demand include: aspartame, sucralose, saccharin, and neotame.

Companies in the food and beverage industry are now sensitized to the needs of diabetics and weight watchers alike. That also explains the growing number of sugar-free products on retail shelves across the world. The use of non-sugar sweeteners is primarily seen in baked products, beverages, confectionary, and desserts.

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The demand for non-sugar sweeteners is the highest in North America and TMR analysts predict that the region generates about 60% of the demand for non-sugar sweeteners worldwide. The consumption of non-sugar sweeteners is galloping in Europe. Asia Pacific countries are gradually but steadily warming up to the use of non-sugar sweeteners in their everyday diet.

A major challenge that will pose a hurdle in the growth of the non-sugar sweeteners market, however, is that artificial sweeteners have received negative press. There is a popular perception that natural sweeteners are safer and studies have further strengthened this belief, impelling consumers to buy natural sweeteners. The high prices of non-sugar sweeteners make them unaffordable to the average consumer in developing countries – this is yet another restraint that market players will have to address.

Catering to the needs of lifestyle consumers and working toward registering patents for non-sugar sweeteners are two opportunities that could bring handsome rewards to market participants.

Companies Mentioned in the Report

The highest revenue generators in the global non-sugar sweeteners market are: Cargill, Archer Daniels Midland Company, Celanese Corporation, Zydus Wellness Ltd, Naturex, and others.