Imagine you're at a cafe, sipping on a freshly brewed coffee and reading a few articles in a magazine or the newspaper. Ever wondered why you picked that particular cafe, coffee or the article to read? Have you ever walked passed a street filled with billboards, posters and people canting a few lines to grab your attention and hoping you'll buy what they've got to offer? In the midst of the hustle and bustle of the city and the various options of products that lay before your eyes, why are you drawn towards a particular product more than the other? Without really having any prior knowledge about something, from where do you find the ounce of courage to trust a brand with your skin, hair or maybe diet problems?
The first thing that may sprout in your mind may be along the lines "Because I could see it everywhere" or "Because the price seemed fair".
True, the higher the visibility of a product, the higher the chances of you picking it up out of sheer curiosity. But what about the time when there are multiple products in sight with bombarding advertisements about the benefits of each product. How do you weigh down your judgement then? The price? That may have been what you were looking for but how do you place a value for money on a product?
It all comes down to the advertisement. And by that, we don't just mean bombarding you with benefits or USP of a product to such an extent that you believe you need to buy it. But by using the art of advertising, understanding the customers and creating an identity for a product which will fit your needs. In short, a Creative Ad Agency, like Xebec Communications, is assigned with the job of not just promoting but also changing the perception of the customers.
The Science That Goes Behind Creativity:
First and the uttermost important part of an ad in which all the best digital advertising companies will agree to is having fresh, unique and creative content. No matter how authentic and good a product is, without a proper strategy of communication, any efforts put to promote it will all go down the drain.
The science that goes behind creativity is understanding, visualising a product and transforming your thoughts into an achievable, relatable and profitable strategy which keeps the customer's perspective in mind. You've got to unlock a deeper meaning behind even the simplest of things. Now, how will you unlock the potential?
Xebec Communications, a creative ad agency and is in the marketing, branding and advertising field for more than 25 years know exactly how the customer's mind works.
Let us tell you the methods you can follow:-

1. Know Everything about your Brand:
Research, research and research! Know everything related to your brand.


2. Study the Audience:
Know what your customer's buying behaviour is.
3. Brainstorm for Unique Ideas:
Refer to the greatest of ads in time and gather a team to come up with more ideas. Have at least 3 brainstorming sessions before finalizing the umbrella idea.


4. Content Creation:
Enticing communication is the key to crack an advertisement. Place yourself in the customer's shoes and add your creative thinking to it. This is the stage where your advertisement takes shape.


5. Add Visual Appeal:
Once your copy is final, come up with attractive visuals to lock your customers to your brand. Set your mind free and create many drafts of visuals.


6. Pan out a Promotional Strategy:
Know where to promote. Always be visible in front of your customers with creative content.


This is how an advertising agency plans out their work. We build a perception and a value you place on a product through our communication. The words we use, the visuals we show and the thought we pop in your head when you look at our billboards or posters, are all the subtle ways of getting into a customer's head and making them choose one brand over the other. So next time you choose a coffee over tea or select an article that makes you want to read it till the end, place a close attention to the subtle details of creativity and you'll find yourself being absolutely amazed.

For more info. Visit Us:
Pune Office
Xebec Communications Pvt. Ltd
Cybernex, 2nd Floor, South Wing-399,
Jagannath Shankarsheth Rd, Pune, Maharashtra 411037
Tel.: (+91-20) 6749 6868 / 800
Mob No. +91-9370253974
Website: http://www.xebecindia.com