This industry comprises establishments primarily engaged in manufacturing sporting and athletic goods, except clothing and footwear.

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The global sporting and athletic goods manufacturing market was valued at $64 billion in 2017. Among regional markets, Asia Pacific was the largest geographic region accounting for almost half of the global market.

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China was the largest country in the market, accounting for almost one-fourth of the global sporting and athletic goods manufacturing market share. This is partially due to high presence of fabrics and apparel manufacturing facilities in China, which consume textiles as raw materials. China was followed by the USA and India as the next largest countries in the market.

The top five competitors in the market are: Decathlon followed by Callaway Golf Company, NIKE, Performance Sports Group and Russell. Decathlon S.A. is a French sporting goods retailer and they are the largest sporting goods retailer in the world. Decathlon started with a store in Lille, France in 1976, founded by Michel Leclercq. It started to expand abroad a decade later, to Germany in 1986, Spain in 1992, Italy in 1998, Portugal, the United Kingdom in 1999, China in 2003, India in 2009, Malaysia in 2016 and Southeast Asia in 2012 and South Africa, Philippines in 2017 and Australia in 2018. The company employs more than 78,000 staff from 80 different nationalities.

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