“Updates to the Facebook Ads Manager happen regularly, sometimes without warning,” said Blake J Nolan, the President at Storm Brain, a leading digital marketing agency in the United States. “Our team stays updated with the latest Facebook updates to ensure our clients receive current and updated services.”

Staying updated with the latest social media updates is overwhelming for business owners, especially when they are juggling their time between daily operations and internet marketing. As a result, Storm Brain, a top Facebook marketing company is seeing a rise in demand for their services in 2023.

One of the updates that have already taken place on Facebook this year is changes to the Facebook Ad Manager Objectives. There are new objectives that can be chosen from a campaign. Some are new and others have been renamed. The goal of the update was to simplify the process of choosing an objective, helping businesses reach their goals.

Blake J Nolan of Storm Brain went on to say “We have also seen the new “Optimize Text Per Person” feature, which was rolled out almost two years ago and assists in the automation of advert customization. It works similarly to Google Ads. This update permits Facebook to rotate adverts, headlines, descriptions, and captions. The Facebook machine learning predicts what users will respond to and shows them a variety of combinations.”

After the introduction of Instagram Reels adverts, which are short video clips that drove the success of TikTok, Facebook joined the trend in 2023. Facebook owns Instagram, so including this in Facebook adverts has been an easy task. Reels provide the ability to share short videos in separate feeds. They are an excellent way to capture a potential customer's attention. Facebook does restrict some videos, especially for smaller accounts. Reels are an excellent way to reach an audience.

“One of the updates we have seen that our team is keeping a close eye on this year is that we can no longer target teens by interest,” said Blake J Nolan of Storm Brain. “In the past, you were able to target teenagers based on their interests and activity, this is now only available to those over eighteen, with some countries increasing the age limit to twenty-one. This update is to provide a safe and private experience for younger generations, protecting teens from adverts that promote certain unacceptable things, such as online dating, for example. This has made it harder for Facebook marketing companies that have clients that target a younger audience, such as clothing companies, gaming stores, amusement parks, and more.”

About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. The company caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit https://www.stormbrain.com.