Football Agents




The part of a football agent is to help market their client in order to maximise their commercial possible whilst also protecting their needs in contractual discussions with their clubs or even wanting to help a transfer to another club. The broker will lead in negotiations on their clients behalf with managers, club director's and lawyers whilst advising their client on options available. The broker will also be heavily involved in handling their customers public relations issues, finances and taxation.


The role of the broker has taken off in line with the achievement of the English Premier League, clubs scrambling and competing for the very best players whilst having substantial wage budgets due to SKY TV money has intended the power has transferred from clubs to players, of course that this was magnified from the landmark Bosman judgment that means players can move freely at the end of their contract. This power in the hands of players has given agents an opportunity to maximise their clients positions.

It is apparent that agents are valuable to the athletes. The broker brings skills which the modern football does not have such as those in business, advertising, finance and law. Professional football is a short career and these guys are at the very elite of the profession and thus want to make as much money as they can in this time frame. In that respect it's the same in the elite of any other professions, bankers or lawyers for example.

But are agents good for football? This question is considerably more challenging to answer and in many cases is very likely to bring a negative response. The main advantage to the game is the way in which they have helped to advertise the sport through their clients, the general public appeal of figures such as David Beckham brings increased revenues, media interest and attention to the game. However there is a darker side to the match which is amplified by the agents. In almost any industry with massive financial resources there will be some who attempt to extract a share of this source. Not by the writer of this article, but it has been leveled that brokers involve themselves in the transfer of players acting as "middle men" who take a massive sum (rumoured to be millions of pounds) for organising player/club talks. The very recent instance of the demise of Portsmouth FC has shown massive debts in the region of 140million, a huge proportion of this is down to payments for brokers, with an even larger percentage being due to the astronomical salary paid out, no doubt in part affected by broker requirements. Whilst agents can not in anyway be entirely blamed for this situation it's perhaps a pertinent example of the direction the game has taken and the function that agents hold from the modern game.

Whether people decide that agents are great for the sport or not, it is apparent that they have had a substantial role in creating the sport into the advertising success it currently is, it is clear that they are here in order to stay, possibly their role may change later on if laws enforces it by the Football association but the monetary benefits they deliver to their clients means that the players will be keen to keep their representatives.


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