Emotional Analytics is software that is used to collect data by analyzing how people communicate verbally and non-verbally, which helps to understand the behaviour of the client. Emotion Analytics helps the organization to gather data on how people perceive a product, interaction with customer sales representative, etc. to enhance customer experience and satisfaction. These emotions are captures via video camera and microphone to collect facial and verbal expression and tones, which further analysis and helps to understand customer preference and interest, through which brands can sale their product according to client interest.

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The growing demand for artificial intelligence and data analytics in the emotion analytics market and technological advancement in emotion analytic to improve customer satisfaction are the major factors which driving the emotion analytics market growth. In addition, increasing demand for emotion analytics to create a more personalized user experience and enhance sales performance of enterprises are also propelling the emotion analytics market growth during the forecast period. Moreover, the rising significance of real-time emotion analytics to make a strong customer base and adherence to regulatory and compliance standards are also boosting the market growth. However, the absence of Governing Bodies and Regulations and misinterpretation of data are restraining the market growth of emotion analytics.

North America holds the largest market share in terms of revenue and expected to grow at significant rate during the forecast period due to the presence of developed countries like Canada and the United States which can invest heavily in Research and Development and innovation related to emotion analytics. This region is quickly adopting new technologies across various verticals such as Banking, Financial Services, Transportation and logistics industries, Manufacturing Industries, etc. Additionally, due to the presence of multiple key players in this region is also accelerated the market growth in North America.

Various notable players in the Emotional Analytics market include Affectiva, Beyond Verbal, iMotions, Noldus Information Technology, Cogito Corporation, Tobii AB, Sentiance, NVISO SA, analytics, Inc., and among others. Major players are focussing on product launch, acquisition, collaboration to expand their global reach and become a market competitive.

The Global Emotional Analytics market has been segmented on the basis of type, application, organization size, vertical and geography. Based on the component market is categorized into Text Analytics, Facial Analytics, Speech Analytics and Video Analytics. On the basis of the application, market is segmented into Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, Public Safety and Law Enforcement and Workforce Management. Based on the organization size market is segmented into Small and Medium-sized Enterprises and Large Enterprises. Based on the vertical market is categorized into Healthcare, BFSI, Government, IT& Telecommunication, Media, Retail and Manufacturing and by geography.

The research report “Global Emotional Analytics Market” provides an in-depth analysis of the global Emotional Analytics market based on type, application, organization size, vertical and major geographies for the forecast period from 2019 to 2026. The report also highlights the major market drivers propelling the growth as well as challenges faced by market participants. The research report provides market size and forecast for the global Emotional Analytics market. In addition, the report also analyses the competitive landscape, major players and their strategies in 2018. The competitive landscape section of the report captures and highlights the recent developments in the market.

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Key questions answered in this research report:
1- At what pace is the global Emotional Analytics market growing? What will be a growth trend in the future?
2- What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
3- What are the regional revenue and forecast breakdowns? Which are the major regional revenue pockets for growth in the global Emotional Analytics market?
4- What are the various application areas and how they are poised to grow?

Market Segmentation
By Component
• Text Analytics
• Facial Analytics
• Speech Analytics
• Video Analytics

By Application
• Sales and Marketing Management
• Customer Experience Management
• Competitive Intelligence
• Public Safety and Law Enforcement
• Workforce Management

By Organization Size
• Small and Medium-sized Enterprises
• Large Enterprises

By Vertical
• BFSI
• IT and Telecommunication
• Manufacturing
• Government
• Media
• Retail
• Healthcare
• Others

By Geography
• North America
As a part of the customization
o By Component
o By Application
o By Organization Size
o By Vertical
o US
o Canada

• Europe
As a part of the customization
o By Component
o By Application
o By Organization Size
o By Vertical
o UK
o Germany
o France

• APAC
As a part of the customization
o By Component
o By Application
o By Organization Size
o By Vertical
o India
o Japan
o Rest of APAC

• ROW
As a part of the customization
o By Component
o By Application
o By Organization Size
o By Vertical
o Brazil
o South Africa
o Rest of World

Leading Market Players
• Affectiva
• Beyond Verbal
• iMotions
• Kairos AR, Inc.
• Noldus Information Technology
• Cogito Corporation
• Tobii AB
• Sentiance
• NVISO SA
• lexalytics, Inc.

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