Digital content creation is a vital component of digital strategies implemented to attract potential customers through white papers, blog posts, e-newsletters, case studies and so on. It helps in expanding reach of businesses through appropriate marketing. With increasing online traffic and proliferation of internet services, digital content creation has emerged as an essential tool for B2B communication and landing clients. Along with digital content creation, implementation of appropriate promotion method and suitable content selection is essential for implementing digital strategies. The businesses are focusing on implementing digital marketing strategies to benefit from the increased online traffic and are adopting digital content creation tools and services. This has fueled the growth of the digital content creation market during past couple of years. The prevalence of COVID-19 has encouraged organizations in strengthening their digital footprint for sustainable growth. With majority of the operations conducted from isolation, the digital content creation has helped organizations to keep up with their digital strategies. This is anticipated to drive the global digital content creation market in coming years.

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Increasing adoption of digital content creation tools to drive the growth of global market

The global digital content creation market is segmented based on component, content format, deployment type, enterprise size, end use industry, and geography. Based on component, the global digital content creation market is segmented into tools and services. The digital content creation tools are sub-segmented into content authoring, content transformation, content publishing, and others. The digital content creation services are sub-segmented into professional services and managed services. The digital content creation tools segment dominated the global market in 2019 and is expected to grow at a prominent rate during the forecast period owing to increased adoption from small & medium enterprise for digital marketing and other applications. The services segment is expected to witness prominent growth during the forecast period owing to expansion of cloud based digital content creation and advancement in digital content creation tools.

Expanding media & entertainment industry and increased adoption of digital content creation tools to drive market growth

Based on end use industry, the global content creation market is segmented into hospitality, retail, automotive, travel & tourism, healthcare, pharmaceuticals, media & entertainment, government, and others. The media & entertainment segment contributed a dominating share to the global market in 2019 owing to strong adoption of digital content creation tools and services globally. Proliferation of OTT media platforms and increasing volume of media content are the key attributes towards the growth of digital content creation in media & entertainment segment. Travel & tourism segment is estimated to be the fastest growing segment during the forecast period owing to rising online traffic and rigorous marketing activities to attract customers.

Based on geography, the global digital content creation market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America contributed the largest share to the global market in 2019 owing to strong penetration of digital content creation tools across multiple end use industries. Asia Pacific is expected to be the fastest growing region during the forecast period owing to expanding media & entertainment industry and adoption of digital content creation tools in online or digital marketing applications. Expanding small & medium enterprises across major countries is expected to contribute towards the growth of Asia Pacific digital content creation market during the forecast period.

Major players active in the global digital content creation market include Acrolinx GmbH, Activision Blizzard, Inc., Adobe, Apple Inc., Aptara Inc., Avid Technology, Inc., Comcast, Corel Corporation, Integra Software Services Pvt. Ltd., Magic Software Enterprises, MarketMuse Inc., Microsoft Corporation, Quark Software Inc., and Trivantis.