The importance of a landing page should never be underestimated advises the reputable team with multiple awards to their name at India’s leading private web design and SEO optimisation provider, Indazo Solutions.
“A landing page reflects the kind of welcome you want to give to possible future clients but is also much more than a mere greeting. It serves as a bridge between the content which attracted a visitor to your site and attracting their interest into exploring more of what you have to offer. What you present on your landing page will determine whether they will go on and see what you can deliver or exit and making the click which you have paid for worthless,” says Anoop Krishnan, the marketing director to the leading name in the industry.
Krishnan further continues by stating that there are several kinds of landing pages and it is the best to work with reputable experts in the field to determine which kind of landing page will bring you the results your business desire.
“In certain cases, it serves merely as a bridge taking your client from an advert to a shopping cart, taking their interest and transforming it into a sale. In other cases, the objective is to rather gain extra information from these visitors and then a landing page will urge them to enter data, such as an email address. The information retrieved through the landing page becomes a vital part of continuous marketing campaigns through emails and sharing vital information in such a manner. But it can also be that you want to create brand awareness and here the focus is to share content with links to other pages of the site included subtly,” Krishnan continues.
The leading team also emphasises that it is important to distinguish between a landing page and a home page for the two areas of web design fulfil different roles. Yet, it remains of absolute importance to make sure that you gain the most value for your money that you invest in every click you pay for and the landing page is mostly the determining factor when it comes to such success.
Thus, when you opt to work with a professional web design company to convert more clicks into sales and increase the success rate of your marketing campaign, it is vital to make optimal use of your landing page to enjoy the success you desire.
We are proud to say that the Indazo name is no stranger to awards and recognition in our industry. For the past 20 years, our team of specialists has worked with immense devotion to all our clients to always deliver beyond their expectations when it comes to SEO and digital marketing requirements. Through continues training, our team stays at the edge of advances as it happens in the industry. This enables us to provide our clients with the most advanced solutions and gives us a platform from which we can set the trend for many others to follow. Visit our website at https://www.indazo.com/ or contact us via phone or email and explore the range of opportunities we offer to contribute to your success with affordable services delivered by our team of specialists based in India.