The US digital signage market is estimated to grow at a CAGR of 7.7% during the forecast period to reach $10.2 billion in 2025 from $6.1 billion in 2018. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices. Digital signage finds significant applications in a number of public facilities were relaying information in a structured method and in real-time which is of utmost importance. Facilities such as airports, banking facilities, railway stations, healthcare, and retail shops are some of the areas, wherein the presence of digital signage can deliver the information without any need for human interference.

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Some of the prominent players that contribute significantly in the market include Intel Corp., Scala Inc., 22 Miles Inc., LG Electronics Inc., Panasonic Corp., and others.

Moreover, some other factors that contribute to this remarkable market value are the presence of major digital signage providers Samsung Electronics Co., Ltd., Daktronics, Inc., Intel Corp., Sony Corp., LG Electronics Inc. and the advent of new technologies, including organic light-emitting diode (OLED) and electronic paper display EPD in the country. The companies in the US are focusing on enhancing the buying experience by analysing the interest of buyers. In the US, digital signage has been significantly applied in various industries such as retail, transportation, hospitality, and entertainment, among others. The retail industry is growing significantly in the country which creates enormous opportunities for digital signage.

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The US digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.
The US Digital signage market is characterized with the presence of various players operating in the market. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Market Segmentation

US Digital Signage Market by Component Type

• Hardware
• Software

US Digital Signage Market by Product

• Standalone Display
• Video Wall

US Digital Signage Market by Application

• Commercial
• Industrial
• Infrastructural
• Others (Institutional)

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