The UK digital signage market is estimated to grow at a CAGR of 6.7% during the forecast period to reach $1.3 billion in 2025 from $823 million in 2018. The major driving factors in the substantial growth of the digital signage market are the rapid adoption of AI, machine learning, and extensive use of IP-based devices. A significant market for digital signages can be expected in UK due to the high adoption of digital screens by restaurants, fast-food chains, commodity showrooms, and many others for the display of the required information. Moreover, there have been instances in UK where digital signages have been proved needful to fulfill the objective of end-users. For instance, a luxury sports car showroom in UK required a 4x4 video wall to increase the showroom’s visual appeal by showcasing dynamic videos and graphics for promotion, show running footage of new vehicle models and inform customers about current incentives.

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Some of the prominent players that contribute significantly in the market include Sony Corp., Intel Corp., BenQ Corp., Barco NV, LG Electronics Inc., Panasonic Corp., and others.

The UK digital signage market is segmented on the basis of component type, product, application, and region. On the basis of component type, the market is divided into hardware and software. On the basis of the product, the market is classified into standalone display and video wall. Furthermore, the market is classified, on the basis of application, into commercial, industrial, infrastructural, and others. Commercial application of digital signage is estimated to be the fastest-growing segment during the forecast period. The segmental growth is attributed to the extensive application of digital signage displays for advertisement and for announcements in the commercial sector. The commercial sector includes retail, healthcare, hospitality, and government, with applications across hospitals, hotels, quick-service restaurants (QSRs), and malls.

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The UK Digital signage market is characterized with the presence of various players operating in the market. These players operate in very highly competitive environment and thus adopts various strategies to stay competitive in the market. Mergers and acquisitions, new product launch, geographical expansion, manufacturing capability expansion are some of the majorly adopted strategies by these market players.

Market Segmentation

UK Digital Signage Market by Component Type
• Hardware
• Software

UK Digital Signage Market by Product

• Standalone Display
• Video Wall

UK Digital Signage Market by Application

• Commercial
• Industrial
• Infrastructural
• Others (Institutional)

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