The rapid advancement of location-based technology has propelled Geomarketing to the frontline of marketing strategies.
A B2B Approach to Geomarketing
As the B2B industry shifts ever more towards specializing in niche products and services, finding the right niches to target is now critical to any business. B2C global outlets are already reaping impressive benefits by integrating location-based targeting; Timberland was able to increase their store visits by 6% while popular fast-food chain Dunkin’ Donuts stated an impressive 72% increase in Click-Through Rates (CTR). There is no reason why B2B firms can’t utilize a similar strategy to make their ad targeting more efficient. A B2B sales journey is quite complex and usually involves navigating through 3-5 decision makers to reach the end. B2B marketers can use the digital footprints from geo-based data to cut through the clutter and provide personalized, well-tailored, and segment-specific content directly to the ideal point of contact. Keeping that in mind, let’s look at ways in which B2B companies can incorporate geomarketing in their advertising playbook.
Generate Geo-targeted Leads According to a Specific Buyer Persona
A study by Salesforce showed that 80% of all users availing location-based services are interested in updates from the business companies they are interested in. Furthermore, the more campaigns are run, the more customer data is collected which can be further used to tweak the buyer persona. The audiences are filtered based on their specific interests, geographical areas, the technologies they use and current job titles they hold. As B2B companies are looking to establish a sustainable relationship with their clients, geomarketing will enable firms to provide a personalized and relevant content outreach strategy. Platforms like Google Ads enable campaigns to be set by segmenting audiences based on their geographic locations.
Read more: https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan&utm_medium=backlink