Today's world is dominated by social media, mobile apps, and smartphone technologies. There are countless ways to connect with your customers, but only one channel continues to perform well year after year, and that is email marketing.

According to news reports, email generates $ 44 for every $ 1 spent, which represents a staggering ROI of 3.800%, making it one of the most profitable and effective marketing tools available.

Currently 60% of Americans use Facebook, 35% of Americans use Instagram. Yet more than 90% of Americans use their email! It's a great audience! Tweet This!

Do you still think email is dead? Not even close!

If you like B2B marketing, email marketing is an essential part of your business. But as effective as email marketing is, it is not enough on its own. In fact, 44% of marketers say increasing engagement is their number one challenge.
If you are spending time and effort on your email marketing campaigns, it should also be in your routine to pay attention, whether people are opening the emails you are sending. After all, if no one is reading your messages, you are only wasting valuable time and resources. Reason? Sending the right emails at the wrong time to the wrong prospects will make your subscribers opt out of your email list, or maybe even worse. They will most likely move towards your competitors!

It is depressing!

Does it feel like a big challenge to get people to open and read your emails?

It doesn't have to be difficult! If you send the right emails at the right time to the right prospects. You will create a brand promoter for life for your business. You need to sound smart; Your focus and body of content should be informative and personalized enough to persuade the recipient not to just pay attention, but to participate in your recommendation or request.

As with any marketing channel, marketing strategies change and change over time. Things that worked last year don't necessarily work this year. So if you have people to open your emails, what's next? How do you keep them engaged? What is the best way to increase customer engagement rates?

Stop racking your brain and follow these six essential tips to make sure your email is engaging and effective before hitting the send button.

1. Make sure to send a traditional welcome email
This should seem pretty basic and obvious to you, but it's one of the best email marketing practices for attracting leads. Welcome emails are those in which you thank visitors for joining your company newsletter and gauging expectations for what's to come. This will be your first opportunity to introduce yourself and tell them more about your business. If your introduction to a new prospect isn't memorable, no other emails you send will be, either. Write your welcome email in a fun and fun way while writing to your friends or colleagues. Avoid using more corporate language. An example of Derek Sivers' most popular email, which produced MILLIONS, would suffice to make this point. No one had ever written an email like that before.

Derek Sivers founded a company called CD Baby. Rewrote the automated email that was sent to customers after they purchased a CD. Initially, the email said, "Hey, your CD shipped."

2. Make a good first impression with an attractive subject.
Your subject line is your first impression, and if it's bad, it's probably your last too. If you received an email with the subject line "" A WEBINAR FOR EVERYONE ... CHECK OUT THE NEXT WEBINARS! "How excited would you be to open it? You wouldn't even be reading the body line.
Commitment to the client, it is always good to use direct and simple human language without being too technical. Strong subject lines are short, descriptive, and promising for people who scan your emails to read the entire subject line. Research suggests keeping the subject line under 50 characters.

To stand out from the list of subscribers, these days marketers are using emojis in their subject lines to attract prospects with the relevant topic. More personalized and humanized strategy to relate to the recipients.

Read more - https://deck7.com/blog/6-essential-tips-to-make-your-emails-more-engaging?utm_source=Niranjan