Junk mail
As of 2019, email marketing can be considered as a traditional marketing method, but don't underestimate how important it is to include it in your multi-channel approach. With the evolution of marketing automation coupled with big data, the latest CRMs allow you to use the latest data to funnel your marketing strategy to specific segments of your customer database and target audience. Your email strategy could include follow-up emails with great content and a call to action (CTA) to subscribe to your blog. This gives you the opportunity not only to generate leads, but to further nurture them to become customers. Your landing page will have a huge impact on your conversion rate, so make sure it is tailored to the buyer persona you've identified. According to Forrester Research, companies that nurture their leads see 50% more leads ready to sell.

Offer free downloads
One of the characteristics that a good lead generation technique can have is some kind of free download. It can be an e-book, whitepaper, infographic, or other helpful resource that people can fill out with a simple form to download. The content you offer should be a quality piece that is useful to users and can stand on its own. Once people have downloaded it from your landing page, you will have their information on the form. So you can follow up with them about their other offers.

Send a newsletter
The newsletter has long been a primary strategy for generating leads and getting them into the sales funnel. While e-books and blogging are an essential part of your content marketing strategy, newsletters trap people in one place they are most likely to consult: your inbox. Also, those who are interested enough to sign up to receive your helpful content are more likely to be interested as well when you update them on the new product or service you just launched.

There is no one right way to generate leads or find a new potential customer online. Each marketing team has a different target audience and communication style. Some marketers rely on using a lead ad or Facebook ad, while others have had more success hosting webinars. Lead generation marketing is not a complicated process, especially if you use lead generation software or an agency that provides lead generation services to reach your potential customer. Your lead generation process can use a modern lead generation tool or combine outbound lead generation methods that work hand in hand with your demand generation strategies. Whichever you choose to experiment with next, be sure to keep testing. This will help you gain a deep understanding of how to effectively strategize and implement digital marketing campaigns to drive the bottom line.

Read more - https://deck7.com/blog/lead-generation-guide-for-b2b-companies?utm_source=Niranjan