PP Corrugated Plastic Container Manufacturers introduces the strategy of packaging color matching:

1. Recognition function of color matching
Due to the differences in hue, brightness, and purity in the colorful world, their own characteristics have been formed. Applying these characteristics to packaging helps consumers who purchase products distinguish different brands from the dazzling array of products. In psychology, consumers’ attention is divided into two types: intentional attention and unintentional attention. When people first come into contact with a product, they are mostly unconscious, that is, unintentionally, but when consumers buy a product again, they will be Packaging consciously pays attention, especially to the color that first touches the vision. Therefore, the proper use of product packaging colors will deepen consumers' attention and trigger purchase behavior.

2. Color promotion function
Good product packaging colors will be particularly eye-catching because color is a factor that directly affects people's visual nerves. When people are faced with numerous products, the products that can instantly leave consumers with a visual impression must be packaging with distinctive individual colors. Good product packaging colors can not only beautify the products and capture the attention of consumers, gift packaging boxes make people have a good aesthetic enjoyment in the process of buying products, but also play a role in promoting the products, making people inadvertently notice its brand. Therefore, companies should be aware of the importance of color when designing product packaging.

As a designer, they should try their best to design colors that meet the attributes of the product and can quickly attract consumers’ attention, so as to improve the company’s product sales. Competitiveness.

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