Comtrend Selects CMR to Help with Channel POS Processing

Posted October 14, 2014 by westwing

Computer Market Research (CMR) will be delivering channel data management support to its newest client, Comtrend Corporation (Comtrend), a leading supplier of advanced networking solutions.
San Diego, CA, October 14, 2014 -- Computer Market Research (CMR) will be delivering channel data management support to its newest client, Comtrend Corporation (Comtrend), a leading supplier of advanced networking solutions. Comtrend will be using CMR’s Channel Point-of-Sale (POS) and Inventory software as well as the professional services that go along with it.

Channel POS and Channel Inventory are two of CMR’s flagship solutions. The Channel POS module enables easy access to point-of-sale data in a centralized, web-based application. This eliminates the manual collection of data and the processing of sales-out reports. The Channel Inventory module consolidates and reports channel inventory quantities on hand, allowing visibility into information for planning and forecasting.

“We’re thrilled to have Comtrend as a new client because we have a strong understanding of their high-tech industry and we’re familiar with many of the partners who already provide POS reports to Comtrend,” said Chris Gray, Professional Services Manager at CMR.

Gray has managed client relations at CMR for over 3 years. “For our channel data management services, the first step is always to understand new clients’ business rules so that we can cleanse their data and present it back to them the way they want it– we’re currently going through this process with Comtrend.”

John DiFrenna, Vice President of Sales and Marketing at Comtrend, shared his reasons for choosing CMR over other third-party vendors.

“Based on many years of past experiences with CMR we were not surprised when they ended up at the top of our scale after an extensive RFQ process. They clearly understand our business needs. The implementation of their best-in-class solution will definitely assist us in managing our exploding influx of new data. Additionally, the flexibility, responsiveness and reasonable support costs provided by CMR are thus far, unmatched.”

DiFrenna also touched on the goals that he would like to achieve by using CMR’s Channel POS & Inventory solutions.

“Speed and accuracy are critical to us in this very competitive market. The closer we can get to real-time delivery of our sales results, spikes, and trends, the better. Our sales partners demand immediate feedback and CMR assists us in achieving this objective. Additionally, as we expand our channel presence, we expect that CMR will be an integral component to managing our diversified inventory, marketing programs and promotions and pricing processes.”

Both companies have been in business for more than 20 years. CMR was founded in 1984 while Comtrend was founded in 1990.

For more information on CMR’s Channel POS and Channel Inventory services, visit For more information on Comtrend and their networking solutions, visit

About Comtrend Corporation:
Since 1990, Comtrend has become one of the leading global providers of advanced networking solutions. Totaling more than 25 million CPE deployed globally, Comtrend is the technology partner of choice for carriers worldwide. Comtrend designs, manufactures, and markets a wide range of networking equipment consisting of bonded A/VDSL2, as well as business, home, and small-office networking technologies. Bringing value to consumers through our service provider and ISP customers across the world, Comtrend is committed to industry standards, interoperability and market-leading performance. The company has its North American headquarters in Irvine, California.

About Computer Market Research, Ltd:
Computer Market Research (CMR) delivers cost-effective, SaaS applications to channel organizations across the globe. CMR aims to assist these organizations in managing channel data, optimizing trade promotions, and building effective distribution channels. With over 30 years of industry experience, CMR’s innovative solutions convert data into intelligence. CMR is headquartered in San Diego, California.

For More Information: Jesse Ignell, 858-795-1021, [email protected]
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Issued By Jesse Ignell
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Categories Software
Last Updated October 14, 2014