WHY MOTION GRAPHICS ANIMATION IS THE NEED FOR MARKETING?


Posted April 22, 2022 by wddukseo

We see motion graphic designs everywhere, from short films to animated advertising, knowledge base tutorials of app interfaces.
 
We see motion graphic designs everywhere, from short films to animated advertising, knowledge base tutorials of app interfaces. Animating graphics is not a recent concept, but it has become increasingly prevalent since the advent of digital marketing.
Since the advent of animated films at the turn of the twentieth century, the technology that powers animation, visual effects, and motion graphics has advanced dramatically. Today, motion graphics is an essential component of design across digital mediums, with the field of web design being responsive to motion graphics advancements.

WHAT IS MOTION GRAPHICS?
Motion graphics are essentially a video that has created using graphic design. This style uses a combination of sound, text, charts, symbols, and animation to deliver hard statistics and written information in a more compelling way.
There are various features that make motion graphics animation a demanding product. Let's take a closer look:
It requires less time: A motion graphics video can deliver as much more information as a long boring book. 
It simplifies the difficulty: This animation style can simplify any idea, no matter how abstract or sophisticated, into an explanation that everybody can grasp.
It's interesting: A well-crafted motion design video is a delightful item that your viewers will most likely watch through to the end.
It has a lasting impression: As people learn considerably more when they are having fun throughout the class. They are also more likely to digest and recall the message of your video.

THE 3 DIFFERENT TYPES OF MOTION GRAPHICS
No matter what kind of story you want to tell, videos are the best way to do so. Although, motion graphics are categorised into three major groups. These kinds of motion graphic most suited for your story, whether you want to describe the details of your organisation, product, or service, or drive sales first and foremost.
THE AUDIENCE IS MOVED TO FEEL SOMETHING BY EMOTIVE VIDEOS.
The main goal of these videos is to have a strong, emotional reaction from the audience. Depending on the nature of your narrative, this could be a pleasant or terrible experience. Regardless, a viewer should be motivated to perform a specific action after seeing your movie.
EXPLAINER VIDEOS ASSIST IN THE DEFINITION OF A CONCEPT, PRODUCT, OR SERVICE.
Explainer films reduce the essence of an idea into a clear visual to simplify it. When your tale is incredibly comprehensive, complex, or needs numerous steps to complete or explain, this strategy is frequently the best option.
PROMOTIONAL VIDEOS ASSIST IN THE SALE OF A PRODUCT, SERVICE, OR EVENT.
The ultimate purpose of a promotional video is to drive conversions. As a sales item, this sort of film or motion graphic is frequently more recognisable than the others. Any information that can persuade a viewer to make a buying choice should be prominently displayed in these movies.

AREAS OF APPLICATION OF MOTION GRAPHICS:
When it comes to diverse industries, motion graphics may be used in almost any type of business. As previously said, it is commonly employed in the film and advertising industries, but it may also be used by individual enterprises in their particular marketing endeavours.
These are some of the most common motion graphics applications:
Information and explanation sharing: As previously stated, motion graphics may help to simplify storytelling, educate people in better understanding of products and services, and pack large amounts of information into bite-size, complete videos.
Branding: Motion graphics are frequently used by brands to improve their logos, brand marks, websites, and apps. Web designers frequently employ motion graphics not only to make websites more appealing and dynamic but also to instil a brand's identity in the finished result.
Digital marketing and social media: As previously said, the average audience member's attention span is much shorter, thus a moving visual design is more likely to catch the attention of those browsing through social media.
Video editing and credits: Kinetic calligraphy is commonly utilised in opening and closing titles, cutaway sequences, and credits in filmmaking and other sorts of video production.

HOW TO EMPLOY MOTION GRAPHICS IN YOUR VIDEOS

Brands may use motion graphics to help them
•Tell a story, 
•Explain complex concepts
•Sell products, 
•Illustrate facts or crucial information in their animated videos.
These movies can be used for fun and engaging marketing content on social media channels and landing pages to enhance click-through rates, conversion opportunities, and customer retention.
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Tags graphic design , motion graphic designs , motion graphics , motion graphics video
Last Updated April 22, 2022