Brisbane, 1 July 2025 — Versatile Structures and subsidiary, Versatile Manufacturing, trusted names in structural design and fabrication of commercial and industrial shade structures and billboards, has announced the acquisition of Superior Coaters, a Dulux-accredited powder coating facility in Richlands, Brisbane, known for its quality and capabilities. The strategic move secures the future of Superior Coaters’ operations, its loyal team, and ensures uninterrupted supply for critical powder coating work in the region.
In April, Versatile Structures—as an existing customer of Superior Coaters—was notified that Superior Coaters would be shutting its doors within two weeks and ceasing all new orders. Recognising the impact this would have on its own operations, its clients, and the broader manufacturing ecosystem, Versatile Structures’ directors acted swiftly to safeguard continuity.
“Superior Coaters handled up to 30% of our jobs, including major projects like the Bridgeman Downs basketball structures, Dreamworld Projects. More than that, they were one of the few coaters in Brisbane with the capacity and accreditation to handle our scale,” said Jamie, Director and Co-Founder of Versatile Structures. “We didn’t just buy a business—we solved a problem by protecting our own future and that of our suppliers and clients.”
Superior Coaters is one of only three coating companies in Brisbane accredited by Dulux to powder coat mild steel with long-length capabilities up to 14 metres in an industrial oven. This accreditation allows for project warranties through Dulux, ensuring the integrity of large structural steelworks—something smaller coaters cannot match in scale or compliance. Versatile Structures will now carry forward that capability and maintain Superior Coaters’ position on the official Dulux Accredited Applicator list.
The acquisition also preserves the jobs of every single Superior Coaters team member, some of whom have worked there for more than two decades. “When I walked through the facility and spoke to each team member one-on-one, it was clear how much pride they took in their work—and each other. It was like a family. I knew then we had to keep it together,” Jamie added.
One of Superior Coaters’ major customers, a national pole manufacturer with an annual spend of over half a million dollars, welcomed the acquisition with open arms, acknowledging the value of continuity and the reputation Superior Coaters had earned.
This acquisition positions Versatile Structures not only as a leader in manufacturing but also as a reliable, full-service partner capable of delivering end-to-end fabrication and finishing under one leadership team —with guaranteed quality, scale, and compliance.

About Versatile Structures
Versatile Structures is a Brisbane-based commercial and industrial shade structural fabrication and project delivery company, servicing commercial, public, and residential developments across Eastern Australia. Known for delivering quality structures with precision, speed, and integrity, Versatile Structures is committed to innovation and long-term client value.

Media Contact
Elle du Plessis
HULK Media
M 0416 406 211
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For and on behalf of Versatile Structures and Superior Coaters