Public Relations Tools Market 2021

Public relations (PR) are a set of activities which are undertaken for promoting the brand reputation and image of the businesses or organizations. Brand reputation management is a critical aspect of the functioning of a business, since the audience require added trust before the purchase of a product or service. Public relation tools helps in management of PR activities, and reporting of campaign outcomes is also facilitated through the use of PR tools. The rising demand for increasing product publicity through effective public campaigns is leading to the growth of the global public relations tools market.

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Major Key Players:

Some of the players operating in the global public relations tools market are Agility PR Solutions LLC, Cision Ltd., Critical Mention, Inc., iPR Software, Inc., Iris PR Software, Isentia, Kantar Media UK Ltd., Linkfluence, Meltwater, ONALYTIC, Onclusive, Inc., Outbrain Inc., Prezly, Signal Media Ltd., Simplify360, Social Beat Digital Marketing LLP, amongst others.

Key findings of the report:

North America accounted for the highest market share in the global public relations tools market in 2019. The higher market share can be attributed to the use of public relation tools amongst government bodies and political parties, especially in the U.S. The market participants in North America are providing public relations tools with analytics features to help the political parties gauge the opinions of the individuals, which will help them in formulating campaign strategies.

Government and public sector is expected to show considerable growth during the forecast years in the global public relations tools market. The rising demand for online campaign management in countries like the U.S., the UK, China, India, Malaysia, etc., as a result of the growth of electronic literacy amongst individuals, which is facilitated through public relation tools, is a major reason for the higher growth of this segment in the global public relations tools market.

Market Segmentation

By Deployment

Cloud-Based

On-Premise

By Application

Social Media and News Management

Content Creation and Distribution

Consumer & Audience Targeting

Contact and Influencer Management

PR Reporting and Analytics

Crisis Management

Others

By Organization Size

Large Enterprises

Small and Medium Enterprises

By Verticals

Consumer Goods and Retail

Government and Public Sector

Banking, Financial Services and Insurance (BFSI)

Healthcare

Information Technology and Telecommunications

Marketing and Advertising

Media and Entertainment

Others

By Region

North America

U.S

Canada

Mexico

Rest of North America

Europe

France

The UK

Spain

Germany

Italy

Nordic Countries

Denmark

Finland

Iceland

Sweden

Norway

Benelux Union

Belgium

The Netherlands

Luxembourg

Rest of Europe

Asia Pacific

China

Japan

India

New Zealand

Australia

South Korea

Southeast Asia

Indonesia

Thailand

Malaysia

Singapore

Rest of Southeast Asia

Rest of Asia Pacific

Middle East and Africa

Saudi Arabia

UAE

Egypt

Kuwait

South Africa

Rest of Middle East & Africa

Latin America

Brazil

Argentina

Rest of Latin America

.…

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Shreyas Tanna

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Absolute Markets Insights

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