Global Men’s Hair Color Market is projected to be valued at USD 502.84 Million by 2025, expanding at a CAGR of 7.20% during the forecast period. Men’s hair colors are sometimes designed to change the natural color of hair. They can also be used to switch to a color regarded as more fashionable or desirable. The growth of the global men’s hair color market is driven by the growing young age population, along with the increasing trend of personal grooming. However, the side-effects and allergic reactions caused by some of the chemicals used in hair colors are hampering the growth of the market. The influence of social media and innovative marketing strategies is expected to create lucrative opportunities for market players in the coming years.
North America constituted a dominant share of the men’s hair color market in 2018, owing to the high adoption rate of hair colors by the male population. The US and Canada are among the most lucrative markets for manufacturers in the region. The increasing trend of self-grooming in the male population is creating a demand for men’s hair color in this region. The market in Asia-Pacific is anticipated to exhibit the highest CAGR during the review period. China is the major men’s hair color market in the region due to the organized retail sectors. Rising consumer spending on lifestyle products and the growing consumer awareness regarding product use are likely to be significant drivers for the growth of the Asia-Pacific men’s hair color market. The increasing per capita disposable income, increasing millennial population adopting the trending fashion, changing lifestyles, urbanization, and demographic change is further supporting the market growth.
Market Research Future identified Revlon, Inc. (US), L’oreal S.A. (France), Coty, Inc. (UK), Combe Incorporated (US), Indus Valley (India), Hoyu Co., Ltd (Japan), Cover Your Gray (US), John Paul Mitchell Systems (US), NATULIQUE ApS (Denmark), and Kao Corporation (Japan) as the Key Players in the Global Men’s Hair Color Market.
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The Global Men’s Hair Color Market has been segmented based on product Type, Category, Form, End User, Distribution Channel, and Region.
By Product Type, the global market has been divided into permanent and semi-permanent hair color, temporary hair color, root touch-up, and others. The permanent and semi-permanent hair color segment accounted for the maximum market share in 2018, whereas, the root touch-up segment is expected to register the highest CAGR of 8.32% during the forecast period. Root touch-ups are used to cover up the roots. As the colored hair will start to grow, the roots will begin to show the hair’s natural color, which will ruin the colored hair look. The root touch-up products will extend the time period between each salon appointment, as they are easy to use and readily available in the market.
By Category, the global market has been divided into conventional and natural & organic. The conventional segment accounted for the maximum market share in 2018. The conventional men’s hair colors are based on color precursors, called oxidation dyes, and the final shade is developed by their interactions with an oxidizing agent. The demand for conventional men’s hair color is increasing among men across the globe, owing to its easy availability and low cost compared to the natural & organic category.
By Form, the global market has been divided into powder, cream & gel, and others. The powder segment accounted for the maximum market share in 2018, whereas, the cream & gel segment is expected to register the highest CAGR of 7.45% during the forecast period. Cream & gel are some of the most widely available formats of hair color. The cream & gel segment is expected to register the highest growth in the global men’s hair color market. Premium men’s hair colors come in the cream form. Due to the increasing growth of premium products, the demand for the cream & gel segment is expected to increase.
By end user, the market has been divided into household and commercial. The household segment accounted for the maximum market share in 2018, whereas, the commercial segment is expected to register a higher CAGR of 7.68% during the forecast period. Commercial end use refers to beauty salons and parlors. The commercial segment is gaining acceptance both in developed and developing economies. Men’s hair color manufacturers are collaborating with the beauty salons and parlor to enhance the volume sales of the men’s hair color. The growth of the commercial segment is high due to the increasing disposable income and changing lifestyles of consumers. Consumers want to maximize leisure time, which has is expected to result in the growth of the commercial segment.
Geographically, the global men’s hair color market has been categorized as North America, Europe, Asia-Pacific, and the rest of the world. As per MRFR analysis, North America dominated the market, accounting for the largest share in 2018. Europe men’s hair color market accounted for the second-largest market share in 2018. Asia-Pacific is projected to register the highest CAGR of 7.20% during the forecast period.
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