Market Synopsis

The global fortified breakfast spread market is predicted to have notable growth at a whopping 7.3% CAGR over the estimated period (2016-2023). Simply put, breakfast spreads are soft spreadable dairy processed, nut and fruit spreads that are applied on bread, toast, doughnuts and bagels and eaten during breakfast. Fortification is a process to add micronutrients in the breakfast spreads that people all over the world and in various age groups consume. The fortified breakfast spreads provide additional nutrients that comprises of different forms of vitamins and essential trace elements. In the Western countries spread is a vital part of breakfast and this trend is gradually expanding towards other countries too. Toast is indeed a staple in most breakfast programs but the good news is it is no longer a choice amid butter or jams on your toast. Today breakfast spreads are available in different varieties including peanut spread, chocolate spread, almond spread, nut based, fruit based, dairy based and much more which means there are enough choices to satiate your taste buds and make your breakfast time interesting. Generally, spreads are available in canned packages and bottles but lately squeeze containers too are available that are highly favored as these are flexible.

Competitive Analysis

The fortified breakfast spread industry is fragmented and highly competitive due to the existence of many local and multinational players. This market is experiencing a lot of mergers and expansions. The leading manufacturers are striving in attaining innovation in line with the interest of the consumers. Hence, experiments with new ingredients and flavors are done through the market players.

Key Players

Leading players profiled in the global fortified breakfast spread industry include Kraft Foods Group, Inc. (U.S.), Daiya Foods Inc. (Canada), Andros SAS (France), Ferrero Group (Italy), Premier Foods Plc (U.K.), Wellness Foods Ltd. (U.K.), and Unilever Group (U.K.).

Dec 2018- Barilla, leading Italian manufacturer will soon launch its chocolate and hazelnut spread under the brand, Pan di Stelle. The packaging will be completely recyclable for reducing the utilization of plastic and environmental impact. The spread has cookie crumbs to offer that special texture and is also palm oil free.

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Segmental Analysis

Market Research Future report offers an all-inclusive segmental analysis of the fortified breakfast spread market on the basis of source, nutrients and distribution channel.

Based on source, it is segmented into dairy based, nut based, fruit based and others. Of these, the fruit-based segment will have the largest share in the market over the estimated period owing to increasing health awareness while the nut-based segment is anticipated to expand at the highest CAGR.

Based on nutrients, the fortified breakfast spread market is segmented into prebiotics and probiotics, proteins, minerals, vitamins and others.

Based on distribution channel, it is segmented into non-store based and store based. Of these, the store-based segment will lead the fortified breakfast spread market over the estimated period while the non-store-based segment will have the highest growth owing to the increasing popularity of the online stores.

Regional Analysis

Based on region, the fortified breakfast spread market covers growth opportunities and latest trends across North America, Europe, Asia Pacific and Rest of the World. Of these, North America will reign the fortified breakfast spread market followed by Europe and Asia Pacific respectively. Increasing disposable income in the APAC region, hectic lifestyle, rising health awareness and changing consumption pattern are projected to boost the growth of fortified breakfast spread market. Besides, the increasing need for on-the-go products and increasing working class population particularly in India and China will propel market growth.

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