Website push notifications are the clickable messages, which a website sends real-time to their subscribers' browsers. They function similarly as their mobile counterparts except for the fact that these push notifications work only for the sites and can be accessed via any device (smartphone, tabs, PC, and laptop). 

TruePush is rich in features that include RSS-to-Push, image integration, triggers, segmentation, scheduling, and custom buttons. 

Push notifications have become a crucial part of the e-commerce industry. While mobile app push notifications are limited to the smartphone and tabs, website push notifications include personal computers and laptops too, which interestingly account for more than 42% internet usage time.

Another reason behind the rising popularity of website notifications is their cost-effectiveness. Majority of users still browse websites using a mobile web browser instead of the app. It makes using push notifications on the site more decisive since it enables businesses to send notifications without investing in an app.

The working mechanism of the push messages is straightforward- A visitor must agree to become a subscriber to receive push messages from the website. When a user installs a mobile app, push message permission is granted by default. Websites, on the contrary, take explicit consent from the user before push feeding the information.

Website Push Notifications, under their very nature, need an instant reaction from the receiver- this increases the importance of timing. It is highly critical to take different timezone of subscribers into account before sending the push messages by following a personalized approach. 

Since push message notification is a high engagement information channel, the right frequency of notifications needs to be maintained without inundating the user.  

You can learn more on the push notifications and their incredible benefits for your business by visiting TruePush website at https://www.truepush.com/.