DooD was started in 2017 as an online business, building a brand that had values of bringing great products to great people. We didn't want to provide a product that was targeted to just one type of person but to make a product that was for everyone. The brand needed to speak with us and not characterize someone regardless of their Gender, Race, Religion or Nationality. It needed to have more values to someone and make us proud to wear it. This is what started the DooD Movement. We are so excited to have you with us!