Global Frozen Desserts Market – Overview:

The emerging market opportunities for frozen desserts appear to be conducive for the acceptance of convenience food in Europe and Asia Pacific region. Market Research Future, a firm which specializes in market reports related to the Food, Beverages & Nutrition sector among others, recently forecasted in its report on Global Frozen Desserts Market Research Report- Forecast to 2027 that the market will demonstrate an exceptional CAGR % while achieving million dollar growth readily in the forecast period.

The demand of frozen desserts is increasing rapidly due to the changing lifestyle and evolving dietary pattern, convenience food plays an important role in defining the consumers’ food choices in the modern world. The trend of consumption of convenience food began in western world and spread to other regions rapidly. Looking at the economic development at global level and specifically for BRIC countries, the increasing purchasing power of consumers, convenience trends are likely to remain significant. The increasing consumption of convenience food is driven by this desire to create more leisure time which means that consumers like to maximize their free time along with their disposable income and spend more time doing the things they value more. Today, frozen dessert is commercially available in great abundance and is far beyond the concept of convenience. Socio-economic factors, demographic trends, changing dietary pattern, industrial players focusing on youth marketing considering the food habits of youth are certain factors supporting the sales of frozen dessert at the global level. Technological innovation is one of the major factors in measuring growth of frozen desserts market. Advancement in freezing technologies, innovative refrigerator displays in supermarkets, and better and faster supply chain solutions have resulted in increasing demand of frozen desserts.

One of the recent trend in the Global Frozen Dessert Market is rising acceptance of non-dairy frozen desserts which include plant-based ice cream products, yogurt that use milk from rice, coconuts, soy, almonds, cashews, etc., as alternatives to dairy milk. The growth of the non-dairy frozen desserts is attributed to the increasing incidence of lactose intolerance across the globe. People who are lactose intolerant lack enzyme (lactase) in their small intestine to break down all of the lactose consumed. Low fat frozen desserts are becoming very popular among the consumers due to the increasing awareness of fitness.

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Global Frozen Desserts Market - Competitive Analysis

Key manufacturers are focusing to enhance its brand name by arranging various promotional activities. The company has participated in various social media promotions, events and interaction with the consumers. The manufacturers have demonstrated their new product offerings in order to attract the new customers.

Moreover, the key players are emphasizing in the research & development process in order to introduce new product also to extend the product line. Key players are introducing new Frozen Desserts in different flavored to increase the volume sales and also to increase the overall revenue of the company.

In addition, manufacturers focus on effective packaging design as it has noticeable impact on consumers’ shopping behavior. Packaging plays a significant role in product marketing for any business that makes or sells products and act as selling point for many consumers by delivering a sense of quality and reflect the product’s brand image.

The key players profiled in frozen desserts are Gilfi, Cool Delight Desserts Ltd, Hiland Diary, Byrne Dairy, Nestle, Edys, Unilever, Wells Enterprises, Blue Bell, and Ben & Jerry's among many others.

Key Findings

Key players in the market are strongly emphasizing on new product launches.
Non-dairy frozen dessert is gaining high acceptance among consumers.

Global Frozen Desserts Market – Segments

Global Frozen Desserts market has been divided into type, ingredients, and region

Based on Type

Flavored Liquid
Fruit Juice
Milk & Cream
Mousse

Based on Ingredients

Dairy Based
Non-Dairy Based
Fruits
Gelatos

Based on Region

North America
Europe
Asia Pacific
Rest of the World

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Intended Audience

Frozen desserts restaurants
Investors
Food & beverage industry
Raw material suppliers
Distributors and wholesalers
Retailers

Read More: http://heraldkeeper.com/market/frozen-dessert-market-2019-global-industry-analysis-size-share-comprehensive-research-study-development-status-business-growth-competitive-landscape-future-plans-and-trends-by-forecast-2023-293276.html