Salinas, CA. (August, 2020) — To help add fun and suspense to your summer, Goodwill Central Coast has resurrected its wildly popular “Where is Koko?” campaign launching August 26th – September 30th.
Salinas rescue dog Koko is Goodwill’s pet ambassador, and she will pop up from time to time at any one of the 16 locations including 14 Stores and 2 Outlet locations throughout Santa Cruz, Monterey and San Luis Obispo. Spot Koko (or at least a lifesize cutout of her), notify the manager and earn $5 in Koko Bucks to use at Goodwill. Koko will also go viral on Goodwill Central Coast social media. The first person to name the location of the Goodwill store she visits receives $5 in Koko Bucks.
Be sure to follow Goodwill Central Coast on Facebook (@goodwillcentralcoast) and Instagram (@coastgoodwill).
The campaign will kick off on August 26th National Dog Day. Goodwill Central Coast believes your change can change lives. On August 26th all of Goodwill locations on the Central Coast will donate the daily round up to Max’s Helping Paw’s Foundation, a local nonprofit that believes Financial circumstance should never decide a companion pet’s fate. Because of that, Max’s Helping Paws Foundation reduces economic euthanasia, surrender and suffering of severely ill or injured pets by providing pet owners assistance with the costs of urgent medical care.
The Round Up Program is a way for shoppers to either “round up” your purchase to the nearest dollar OR donate a set amount ($1, $3 or $5). All of these options are displayed on the credit card terminal machine. All of the round up fund raised on August 26th will go to Max’s Helping Paws Foundation.
While you shop at Goodwill (with or without Koko Bucks), don’t forget that your support helps Goodwill organizations change lives by training unemployed or underemployed people for careers in fields such as automotive services, construction, health care, information technology, manufacturing, hospitality and retail as well as in other high-demand industries.
About Goodwill Central Coast
Goodwill Central Coast, a private 501(c)3 non-profit organization, began in 1928 in the city of Santa Cruz and today has expanded into three counties: Santa Cruz, Monterey, and San Luis Obispo. Goodwill Central Coast now employs over 600 people, including employment training professionals, sales personnel, donation center attendants, warehouse and distribution workers, and administrators. Its programs strengthen communities by improving job growth, the lives of individuals and families, and the health of our environment. Each year Goodwill assists more than 13,000 job seekers get back to work and reclaim financial and personal independence. Information: www.ccgoodwill.org.
Marci Bracco Cain
Salinas, CA 93901