Why PPC Campaign Management will Never Die – Storm Brain 2021

The past year has been exceptionally difficult for companies around the world with the coronavirus pandemic, which has forced many companies to think outside the box in terms of their marketing, appealing to their customers via the internet. PPC (Pay Per Click) advertising is a good solution that offers fast results. With what companies have been through in the past year, the demand for paid search campaigns is on the rise.

Now is the right time to focus on your PPC strategy, driving your campaigns forward to reach your audience and drive them to your website. This means staying updated with the latest trends, ensuring your campaign achieves the best results.

Blake J Nolan, the President and Creative Director at Storm Brain in San Diego, CA, said “Most people know by now that Google AdWords is the largest PPC network available and it is used by companies of all sizes to drive quality traffic to their website, increasing visitor traffic and conversion rates. We have found that the results from the Google AdWords PPC campaigns are almost immediate. Once the campaign is approved, it starts attracting traffic in minutes based on keywords targeted. Clients can set their daily budget and watch the traffic flow to their website increase.”

Search Engine Optimization (SEO) is also important but is a longer-term solution that takes time to develop and see results, where PPC campaigns offer faster results without the waiting period. There are no contracts which means you only have to spend what you want. You can adjust the budget at any time and cancel at any time.

PPC campaigns are also scalable, which is really appealing to small to medium sized companies. Millions of keywords are being bid on and new ones are being introduced daily, which means you have an unlimited audience.

Blake J Nolan, went on to say “Once a PPC campaign is profitable, clients can increase their daily spend to increase the clicks they receive. By paying more per click, you increase your position in the rankings. The higher you are in the rankings, the more clicks and traffic your website will receive. With more traffic comes an increase in brand visibility and conversion rates.”

About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. They cater to companies of all sizes and industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and support with a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit www.stormbrain.us