Are you torn in two by the looming decision of whether you should venture into partnering with a professional online branding agency or not? “The most prominent influencing factor in this decision always seems to be the expected expense of marketing,” says Blake J Nolan, the creative director and president of one of San Diego’s most prominent online branding agencies, Storm Brain.
Nolan then expands on how, in their experience, many company owners feel that their marketing and advertising budget isn’t large enough to hire a professional. “Especially smaller businesses are sometimes daunted by the idea of hiring a professional to take care of expanding their online presence and often try to save funds by adding the task to the job description of one of the in-house employees. While this might initially seem to be the cost-effective choice, it quickly pans out to be a more expensive venture,” Nolan states.
He then expands on what he refers to as quite a common scenario in smaller businesses. It is often the case that employees are overwhelmed by the workload they already take responsibility for and don’t have the time to invest in online branding efforts. They also lack the necessary skills, experience, access to available channels, and time to stay at the edge of developments in this rapidly changing industry. The result is that companies spend their entire budget on efforts and campaigns that don’t deliver any measurable results. “The money spend on online branding then simply is wasted with no or maybe a little return in your investment,” Nolan states.
He rather urges even small business owners to invest a little money in hiring a professional agency to take care of the matter in a professional way and see much greater returns on their investment. Allowing them to slowly increase their marketing budget to accommodate even more services to expand their online presence and to become a recognized name in their field.
It seems that something that many business owners consider to be a saving strategy often turns out to be a complete waste of money while they could have invested these funds far more effectively by trusting a professional agency with the qualified creative minds on board, needed to get your business where you want it to be. This is the kind of investment in online branding you should be looking for, an investment that brings about the returns you desire.
About Us: Storm Brain is an innovative digital marketing agency offering customers branding and creative services to help them achieve new results in their businesses. Storm Brain caters to companies of all sizes and in all industries, providing them with comprehensive marketing and branding services to meet their particular project or campaign needs. Storm Brain offers superior levels of customer service and supports a range of services to meet each customer’s unique ongoing marketing requirements. They have a dedicated team of designers, developers, and content strategists offering web design and development, search engine optimization, online and offline marketing campaigns, app development and so much more. To find out more, visit https://www.stormbrain.us/.