What is Employer Branding and How is it going to help you?

To define subjectively Employer Branding is how well you promote your company mission, vision, and values among the potential employees as well as current ones.It is not only valuable from customers perspective but also important from employee and job seeker perspective too. The better you are at branding, the better you are able to draw top talent and sustain them along with reduction in hiring costs.

To create an impactful employer branding, the company must focus on its mission, vision, and values they want to impart. Other than this, it is also about developing a work culture that will make everyone more comfortable.

There are plenty of ways to reach this goal by collecting the reviews from employees and other social media places. Another important way is by providing a platform for learning and developing to grab higher positions in the company. Finally, last but not the least important factor is to promote gifting to the employees for fulfilling this objective.

Understand why gifting is best option

We put a lot of effort and invest a great deal of time in creating a compelling brand story around our products and services while giving less importance to the employer branding which can also boost your company and product branding. Now let’s just explore employer branding with some good examples and how we can build and implement our own employer branding strategy.

Suppose a person joins your company, and you provide him with a welcome kit that makes them feel special and conveys a big branding statement about your company. Similarly, on the festive season or occasion or from time to time, giving gifts to your existing employees creates positive vibes and increases credibility. Thus, gifting always has a direct and instant impact on a person's mind, making them feel special and valuable at the same time now which they will impart in their groups, friends, and people they meet. These activities create strong relationships between employers and employees.

Personalization and why is it needed?

Once you have made up your mind about gifting by understanding how beneficial it is, then you should proceed further with personalization. In simple words, personalization is making your brand more visible to everyone. The gift you’re giving will make more sense and get acknowledged more if you put your logo or company name in the space provided by the gift manufacturer. The reason why personalization works better is that images stick more into any person's mind while building your brand identity simultaneously.

Go Branded, Go STOLT

STOLT has been a premium accessory brand specializing in personalized giftings for a long time and it has been the most respected and preferred brand. Therefore, by associating with STOLT for your gifting solution you’re adding value to your brand. It has its manufacturing unit capable of handling a large number of orders in a limited time frame which makes it more trustable and reliable for gifting solutions. It manufactures a wide range of products according to the needs of organizations. The Best part about STOLT is that it gives leverage of personalization and customization which truly supports your employer's branding objective.

STOLT Facilitates Full Customization

Another major benefit by choosing STOLT is the access to the fully customizable products according to your need bringing your brand into the spotlight more. On the keynote STOLT has an end to end solution for your employer branding needs.