Under Armour’s new platform that allows customers to customize their shoes by uploading desired images and colors, reported better than expected results for Q1 2017. Although its competitors like Nike already has this feature which is the ongoing trend in the footwear industry. Customization help in building a loyal customer base as it’s a growing trend in the footwear space and manufacturers are looking to provide this option to attract and retain customers. Inclination of customer behavior towards customized footwear is anticipated to be the major factor fuelling the growth of global customized footwear market. Geographically, Asia Pacific region is anticipated to be the most attractive market for entry level players, however brand value of major players is likely to hinder the growth of customized footwear market in the region. Customized shoes are a relatively nascent and emerging market with a huge potential. As per the survey conducted on online portals, about 25% of footwear sold online is customized. This leaves 75% of consumers as potential customers for customized footwear if appropriately targeted. Entrants can use fashion trends to woo customers and capture a wide untapped market.

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Market Segmentation
• By Product Type
o Athletic Shoes
 Running Shoes
 Hiking Shoes
 Others
o Non Athletic Shoes
 Casual Footwear
 Evening Footwear
 Formal Footwear
 Others
• By Distribution Channel
o Online Retail
o Physical Retail
• By End User
o Men
o Women
• By Geography
o North America (US, Canada) {Market Share (%), Market Size (USD Billion), Production (Units)}
o Europe (UK, France, Italy, Germany, Spain, Hungary, Sweden, Russia, Poland and Rest of Europe) {Market Share (%), Market Size (USD Billion), Production (Units)}
o Middle East and Africa (GCC Countries, North Africa, South Africa and Rest of Middle East & Africa) {Market Share (%), Market Size (USD Billion), Production (Units)}
o Latin America (Brazil, Mexico and Rest of Latin America) {Market Share (%), Market Size (USD Billion), Production (Units)}
o Asia Pacific (China, Japan, India, Singapore, South Korea, Australia, New Zealand and Rest of Asia-Pacific) {Market Share (%), Market Size (USD Billion), Production (Units)}
o Rest of the World {Market Share (%), Market Size (USD Billion), Production (Units)}
“Global Customized Footwear Market Outlook 2024” contains detailed overview of the global customized footwear market in terms of market segmentation by product type and end user.
Further, for the in-depth analysis, customized footwear market research report encompasses the industry growth drivers, market challenges, risk analysis, market attractiveness, BPS (Base Point Scale) analysis, Porter’s five force model and SWOT analysis.
Global customized footwear market report also provides competitive outlook for some of the major players which includes profiling of companies such as Vans, Reebok, ASICS, Nike, Alive Shoes, Adidas, Shoes of Prey, Under Armour, Alfred & Sargent’s, Bionda Castana, Buchanan Bespoke, Buttero, Crockett & Jones, Edward Green etc. The company profiles include business strategy, geographical revenue distribution, major information of the companies which encompasses business outlook, products, services and industries catered, financial analysis of the company and recent developments.
Overall, the report represents comprehensive synopsis on the global customized footwear market trends that will help industry consultants, equipment manufacturers, existing players searching for expansion opportunities, new players searching possibilities and other stakeholders to align their market centric strategies according to the ongoing and expected trends in the future.
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