India Detergent Market Opportunities and Forecast 2025

Posted May 4, 2020 by SophiaJns

Market Reports on India Provides the Trending Market Research Report on “India Detergent Market By Value By Segment, By Detergent Type, By Demographics Outlook 2025”under Consumer Goods Category.
Market Reports on India Provides the Trending Market Research Report on “India Detergent Market By Value By Segment, By Detergent Type, By Organized Detergent Vs Unorganised Detergent, By Company, By Brand, By Sales Channel, By Demographics Outlook 2025”under Consumer Goods Category. The report offers a collection of superior market research, market analysis, competitive intelligence and Market reports.

The report titled “India Detergent Market By Value By Segment ( Detergent & Fabric Care ), By Detergent Type ( Powder, Bar, Liquid ), By Organized Detergent ( Popular, Mid Range & Premium ) Vs Unorganised Detergent, By Company, By Brand ( Ghari, Surf Excel, Active Wheel Rin, Tide, Etc. ), By Sales Channel ( General Retail, Modern Retail, Online ), By Demographics ( Urban, Rural ), Outlook ( Trends & Forecast ), 2025″ gives synoptic analysis of the detergent market of the India.

Laundry care is one of the most inevitable household work performed across the world and detergents are one of the important substances used during it. Traditionally, people worldwide were using different methods to wash clothes with different substances but the Indians were having a holistic perspective. In India, household chores are performed by housewives and dirty clothes shows the inefficacy of them. Hence, Indian wifey focuses more on choosing best detergents for their family.The Indian detergent market is largely divided into two markets of organised and unorganised players. The main products sold here are the detergent bars, detergent powder & liquid detergent.

The major proportion of Indian market lies in the rural area in which people are less aware of the brands, buys from general retails and are also highly price sensitive. Moreover, they can easily switch to another product if it is being offered at lower price. Hence, price competition is a major factor in Indian Detergent market. On the other side, urban people are educated and are aware of the trends, brands and fabric hygiene. Furthermore, they also purchase detergents from multibrand retails and e commerce. Hence, the premium detergent products such as washing machine powders and liquid detergents were developed targeting the urban audience.

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The Indian Detergent market has always seen a substantial growth and is expected to reach INR 49067 crore with a compounded annual growth rate (CAGR) of more than 9%. The Surf brand of Hindustan Unilever Limited claims to be the first brand of the market but soon with the introduction of indigenous brands such as Nirma and Ghari, the global leader lost its shares in Indian market. The indigenous brands Nirma and Ghari pinched the empathy of Indian consumers and started making available detergent powder in Indian market. However, Nirma lost its share over the Ghari Detergent and the brand Ghari by Rohit Surfactants is currently leading the Indian Market with highest market share. The liquid detergent was brought by HUL in the year 2013 under the brand name of Surf Excel. Other price friendly brands such as Rin, Active Wheel, Tide, etc came into the market with their pricing strategies.

The detergents are made available to the end consumer through mainly three sales channels- General retail, Multi brand retail and online retails. The rural market have only general retails which restricts the people to have only one buying option. But the urban people enjoy various discounts and festive offers given by Multibrand and online retails. The major working chain in Indian multibrand retails re Big Bazaar, D mart, Bansal, etc. and e commerce such as Amazon, Flipkart, etc. offers variety of detergents in different size and packaging.

In order to gain consumer satisfaction, the brands campaign their products for trials and attract consumers by catchy taglines such as “pehle istamaal karein fir vihwas karein” by Ghari detergent, “sabki pasand Nirma” by Nirma, “kyun? chaunk gaye?”by Tide and detergent brand Surf Excel’s “Daag ache hain. Brand representives also visit various houses and demonstrate their product claiming to give the ultimate wash satisfaction. They also offers free trial pouches attached with other products to let people test for first time.

The prominent players in the Indian detergent market are Rohit surfactants, Hindustan Unilever Limited, Procter & Gamble, Jyothty Laboratories and Nirma Limited.

Covered in the report:

Global Laundry care market
India Laundry care market
India Detergent market
Market trends & developments
Key facts about the leading market players
How it will help solving your strategic decision making process?

The report provides an in-depth knowledge of the India Laundry Care market scenario:

Global laundry care market scenario (Historical & forecast)
India laundry care market scenario (Historical & forecast)
India laundry care market size (Historical & forecast)
India laundry care market share ( by company, brand, category, demographics, sales channel)
India detergent market scenario (Historical & forecast)
India detergent market size (Historical & forecast- powder, bar & liquid detergent)
India detergent market share (by region, product type, demographics & sales channel )
India organised detergent market scenario (Historical & forecast)
India organised detergent market size (Historical & forecast- popular, mid range & premium)
India organized detergent market share (company ,brand, sub category)
India unorganised detergent market
Product price variant analysis
Recent developments & innovations
Description of Raw materials & manufacturing processes
Strategic recommendations
company profiles of leading companies
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology:
The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of Detergent market. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
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Issued By SophiaJones
Phone +91 22 27810772 / 27810773
Country India
Categories Business
Tags india detergent market analysis , india detergent market , india detergent market share
Last Updated May 4, 2020