Virtual Reality in Retail Market Overview:
The technology in virtual reality has reached to a level that user can virtually feel the artificial environment with the help of components like head mounted displays, haptic gloves and many more. Although, the virtual reality has gained prominence in gaming and entertainment but also in marketing and retail it is finding its roots to enrich business opportunities. Virtual Reality is used to facilitate collaborative fixture design; and develop an entire store floor plan using bird’s eye perspective. The key players in the market of virtual reality are developing Solutions and working with big-name retailers like Walmart, to increase sales.
Since the customer engagement levels are high in the case of VR, many retailers started adopting this technology to Virtual Reality in Retail Market their products. The companies using these technologies can utterly immense their customer by showing the product and make them feel their products or services.
Virtual reality is expected to show steep rise up in the coming years. Since it eliminates the physical boundaries between the consumer and retailer in experiencing the product. Volvo Cars is using Google card to let the customer feel the interiors of the car shaping the new marketing strategies. The rising technology advancements in virtual reality and high adoption rate are driving the market.
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Major Key Players:
Oculus VR (U.S.), Google (U.S.), HTC Corporation (Taiwan), WorldViz (U.S.), Unity Technologies (U.S.), Marxent Labs LLC (U.S.), Wevr (U.S.), Firsthand Technology Inc. (U.S.), Microsoft (U.S.), Magic Leap (U.S.) are some of the prominent players profiled in MRFR Analysis and are at the forefront of competition in the Global Virtual Reality in Retail Market.
March. 2018 - GoPuff, a U.S. based food delivery Service Company, partnered with The Hershey Company for developing virtual reality shopping experience, This will create advantage to consumers to immerse in virtual world which is future of shopping.
March 2018 - Zara a Spanish fashion retailer, is launching an application based on augmented reality at stores. The technology helps shoppers to view the AR images of the models wearing items from displays. The team is expecting that by providing, VR and AR experience at stores will increase the sales margin nearly by 7%. The application will be rolled out
Virtual Reality in Retail Market Segmentation:
The Global Virtual Reality in Retail Market can be segmented in to 4 key dynamics for the convenience of the report and enhanced understanding;
Segmentation by hardware : Comprises Headsets, glasses, gloves and others.
Segmentation by software compatibility: Comprises smartphones, consoles, tablets and others
Segmentation by Type : Comprises Non-Immersive, semi immersive system, and Fully Immersive
Segmentation by Regions: Comprises Geographical regions - North America, Europe, Asia Pacific and Rest of the World.
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Virtual Reality in Retail Market Regional Analysis:
The global virtual reality in retail market is studied for North America, Europe, Asia pacific and rest of the world. North America is estimated to hold the major market share throughout the forecast period for global virtual reality in retail market.
The high presence of virtual reality developers, rising awareness and availability of head mounted displays in retail are driving the market in this region. Asia pacific is expected to show high growth rate through the forecast period. Rising investments in virtual reality technology, government initiatives in VR are supporting the market growth.
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