Smart Bathroom Market Scenario:
With smart homes entering the customer mindset, smart bathrooms have become a natural addition to renovation projects. Smart bathrooms solutions are available in various ranges with basic digital showers to other customized additions.

The global Smart Bathroom Market report by Market Research Future (MRFR) enlightens readers with the latest trends in sanitary solutions with respect to aesthetics, ambience, and technology.

Competitive Landscape:
Kohler Co., Masco Corporation, Toto Ltd., Bradley Corporation, Duravit AG, Roca Sanitario S.A., LIXIL Group, and Fortune Brands are some of the biggest names profiled in the global smart bathroom market report.

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Market Outlook
The global smart bathroom market is estimated to generate significant revenue at 11% CAGR from 2017 to 2023 (forecast period). It is driven by the need for energy-efficient solutions with the rising consumption of electricity and the growth in the global populace. The integration of technology in all aspects of daily routines is likely to trigger the demand for smart bathrooms which are used for maintaining hygiene by users.

Immense demand for modern bathrooms with the latest amenities is likely to drive the global market demand. Bathrooms with demisting mirrors or voice-activated showers are some of the instances in the market. The focus on water conservation is expected to hike the demand in bathroom products such as automatic faucets, automatic flush systems, and smart toilets.

Segmentation Analysis:
The global smart bathroom market is segmented by product type, connectivity, and end-user.
• By product type, it is segmented into digital faucets, hi-tech toilets, soaking tubs, and others. Hi-tech toilets are expected to accrue sales by exhibiting 10.34% CAGR during the forecast period. This can be credited to the changing customer perspective on lifestyle. Soaking tubs also have a significant market share due to the benefits of hot and cool baths which can provide stress relief and ensure quality sleep. Digital faucets can command a sizeable market share due to its ability to use facial recognition to stream water rate according to the user.
• By connectivity, it is segmented into 3G, Wi-Fi, and Bluetooth. Among these, the Bluetooth segment can exhibit 10.44% CAGR during the forecast period.
• By end-user, it is segmented into commercial and residential. The commercial segment is predicted to display a strong 10.67% CAGR over the forecast timespan. This can be attributed to the mushrooming of malls, entertainment hubs, and large hotels. On the other hand, the residential segment is touted to dominate the market till 2023 due to technological developments which led to the marriage of technology and sanitaryware. The rapid rate of urbanization and construction of modern residential buildings offer an abundance of scope to the smart bathroom market.

Regional Analysis:
Region-wise, the global smart bathroom market is segmented into Europe, Asia Pacific (APAC), North America, and Rest-of-the-World (RoW).

The North America region held the largest market share due to consumer demand in the U.S. and Canada. Rise in technological advances as well as awareness among consumers are prime factors driving the regional market.

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Industry News:
The Numi 2.0 Intelligent toilet by Japanese manufacturer Toto has all the needs and comforts demanded by the modern user. It offers ambient lighting, suitable music, and other features commanded easily with help of Amazon Alexa.

Kohler Co, an American company renowned for its bathroom products, has launched the Veil Lighted Bathroom Collection. These smart bathroom fixtures can control the temperature and lighting for a comfortable experience.

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