Over the Top Content Market Highlights:
Over the top content is the streaming media distribute as a standalone product that is directly available to the viewers over the internet. This content bypasses multichannel television, telecommunication, and broadcast telecommunication platforms that act as distributor or controller of this content.

The detailed report published by Market Research Future projects that the global Over the Top Content Market is marked to exhibit noteworthy expansion at a CAGR of 14% during the forecast period of 2017-2023 and reach the market valuation of USD 87 Bn by the end of the review period.

The availability of high-speed internet connectivity, increased utilization of smartphones and other smart devices that act as platforms for reaching maximum number of viewers, proliferation in well-established content providers and high demand for innovative entertainment media with unique storyline and content are majorly propelling the growth of the global over the top content market. Increasing availability of streaming websites and platforms such as YouTube, Netflix, Hotstar, Amazon Prime and many others is leading to the introduction of large amount of unique content over the internet, which in turn is propelling the growth of the global over the top content market during the forecast period.

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Major Key Players:
The players profiled by Market Research Future (MRFR) that are operating on key position in the global over the top content market are Apple, Inc. (the U.S.), Facebook (the U.S.), Google, Inc. (the U.S.), Netflix, Inc. (the U.S.), Tencent Holdings Limited (China), ActiveVideo Networks, Inc. (the U.S.), Brightcove Inc. (Boston, the U.S.), Hulu LLC. (Santa Monica), Microsoft Corporation (the U.S.), Nimbuzz (Netherlands), Limelight Networks, Inc. (India), Roku, Inc. (the U.S.), and others. The players in the global over the top content market are introducing new platforms that provide various features and easy access to large infotainment and entertainment media in order to expand their businesses in the highly competitive global over the top content market during the assessment period.

Segmental Analysis:
The global over the top content market has been segmented on the basis of content type, deployment type, and device/platform.
• Based on content type, the global over the top content market has been segmented into voice over IP, texts and images, videos, and music streaming.
• Based on deployment type, the global over the top content market has been segmented into on cloud and on-premise.
• Based on device/platform, the global over the top content market has been segmented into gaming console, OTT streaming devices, smartphones and tablets, smart TVs and others.

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Regional Analysis:
Geographically, the global over the top content market has been segmented into four major regions such as North America, Asia Pacific (APAC), Europe, and the rest of the world. The North America region commands the major share of the global over the top content market owing to the availability of high-speed internet connectivity, increased utilization of smartphones and other smart devices that act as platforms for reaching maximum number of viewers, proliferation in well-established content providers and high demand for innovative entertainment media with unique storyline and content among the youth of this region.

Increasing availability of mobile applications that act as a platform for playing over the top content, increased penetration of smartphones, rise in popularity of the concept of web series, online movies, music and others and high demand for new content over these platforms are propelling the growth of the over the top content market in the Asia Pacific region during the assessment period.

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