Customer Experience Analytics Market Highlights:
Customer experience analytics is a section of customer experience management which critically important for the business organization to understand customers feedback. The customer experience analytics offers the business entities to analyse the focussed group and allows to identify the potential customers to become more loyal to their products and services.

With the increase in number of call centres to handle customer queries that consequently helps the business organization to retain the customer add the fuel to the growth of customer experience analytics market. Moreover, increase in number of smartphone users is presumed to be drive the Customer Experience Analytics Market.

The global customer experience analytics market is slated to grow impressively in the forthcoming years of the forecast period as per the report stated by Market Research Future (MRFR). The report claims that the global market is calculated to attain a compound annual growth of 14% during the forecast period between 2017 and 2023. Furthermore, the global market valuation is projected to reach USD 12 Billion by the end of the forecast period.

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Competitive Landscape:
The global customer experience analytics market hosts a number of key and prominent players. The players are consistently bringing forward new ideas and developments to the industry to further expand the industry and edge past their competition. Some of the leading players identified are IBM Corporation (U.S.), Adobe Systems Incorporated (U.S.), Tech Mahindra Limited (India), Oracle Corporation (U.S.), Nokia Networks (Finland), OpenText Corporation (Canada), Avaya Inc. (U.S.), SDL (U.K.), SAS Institute Inc. (U.S.), HP Inc. (U.S.), and others.

April 24th, 2019, it was announced in a release that FullStory has raised an amount accruing to USD 32 million in the market in order to track and analyze the digital customer experiences.

Market Segmentation:
The global customer experience analytics market segmentation is based in terms of type, solution, touch point, and vertical.
• By type, the market includes text analytics & speech analytics, enterprise feedback management, web analytics, and others
• By solution, the market comprises Voice of Customer, Data Management, Web Analytical Tools, Social Media Analytical Tools, and Dashboard and Reporting.
• By vertical, the market segments into IT Communication Service Provider, BFSI, Travel & Hospitality, and Healthcare.
• By touch point, the market branches into call centers, company website, web, and branch. The call center market segment holds the dominant position in the market. Moreover, the segment is expected to dominate the market in the near future.

Regional Analysis:
The global customer experience analytics market is geographically distributed across the following regions: North America, Europe, Asia Pacific, and the Rest of the World (RoW).

North America leads the global market with the highest share percentage as per the last conducted study. Furthermore, the market is expected to dominate the global market during the forthcoming years of the forecast period by attaining the largest growth percentage. Both the US and Canada are the major contributors of the North American regional market and is expected to spearhead the growth of the region in the coming years as well. This is due to the presence of a number of IT giants herein, like Oracle Corporation, Adobe Systems, and IBM corporations to name a few.

Asia Pacific is reported to be the fastest growing region in the global customer experience analytics market over the forecast period. This is due to the fast-paced growth of the number of electronic gadgets and the continuous increase in the digitalization and expanding smartphone users. Additionally, China, India, japan, Republic of Korea, and other leading countries in Asia Pacific are contributing significantly to the overall growth of the regional market.

Europe is another major region in the global landscape of customer experience analytics. The region is expected to garner substantial growth in the forthcoming years due to similar factors as that of the North American region.

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Industry News:
April 2017, Oracle Corporation advances the Customer Experience professional with new AI apps. Oracle has launched a new artificial intelligence based customer experience application which will boost sales &services, marketing and commerce, expertise to offer smarter experiences across the customer lifecycle in real time. The advanced adaptive Intelligent application for CX uniquely amalgamate first-party and third-party data with advances decision science and machine learning to offer the industry’s most powerful AI-based customer experience solutions

June 2017, Adobe system empowers voice driven customer experiences with analytics cloud. The advanced new Adobe Analytics Cloud technique allows the brands to offer more customized customer experiences and develop brand loyalty through voice-based interfaces. The consolidate interpretation of voice data associated with artificial intelligence and machine learning capabilities in Adobe Sensei, helps to boost the customer feedbacks and recommendations, while automating the conventional bulky manual analysis.

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