29 April, Kolkata -
Mobile apps are expected to collect a staggering $250 million in revenues. Companies are launching their apps to compete against others and create awareness about their products and services in the market. However, it isn't easy to navigate this competitive market without professional assistance.
The mobile app development procedure may differ from one app development agency to another. However, the basic structure remains the same. Here's an article to provide a brief idea of this procedure. The strategy begins with brainstorming ideas, and identifying the system requirements, user roles, and personas (customers), etc. The market research can serve as a wildcard entry and elimination round, inspiring new project ideas. Also, developers can throw some ideas out of the window in this same round.
Competitive research will provide an idea of what is working for the competitors and how to improve it. After that, developers will make technological decisions and identify the app's purpose or objective. Also, in this session, they will choose whether the app will target the Android or the iOS platform. If needed, developers can go down the cross-platform route.
Now, designers focus on designing the UI/UX (User Interface/ User Experience). This means the development of information and architecture flows and workflows. Apart from that, they will also work on wireframes, style guides, mockups, and prototypes.
In the next step, the main focus would be on app development, especially on its backend. In this phase, developers will select the right database and server for the application. Also, they will generate appropriate links that can act as a bridge between the app and the backend, or in other words API (Application Programming Interface).
Then they will design the app's frontend to ensure how it will perform in real-time. Apart from that, the app will be forwarded for testing and check how the app is performing. If these defects are detected in advance, developers can get rid of them to make an app fully functional.
After testing, it's time for app deployment, and the app is launched for different app stores. Developers may perform beta testing and beta launch to check the feedback of a select group of users. After collecting the feedback, the app can be finally launched in these stores.
An app development company should also offer assistance in marketing strategy and maintenance. People will leave feedback on the app store pages, describing the app's performance. If the app is regularly maintained, it can get more downloads, increased market reach, and brand awareness.
If you want to visit a company that practices an agile app development strategy, you can try out Swadesh Softwares.

Swadesh Softwares Private Limited
[email protected]
[email protected]
+919732366750 / +919732353390
https://swadeshsoftwares.com/
AJ 39, Salt Lake, Sector-II,
Kolkata -700091