PRESS RELEASE: https://www.coherentmarketinsights.com/press-release/social-business-intelligence-market-3208


Key Market Trends:

Big data analytics is playing a significant role in the way various departments in a business, specifically sales and marketing, functions. SMEs are investing in BIs and gradually shifting from spreadsheets, as the solutions have become faster and more affordable.For instance, in 2012, Zoho Corporation Pvt. Ltd. added Zoho Business Intelligence, which is a BI feature for Zoho CRM with Zoho report integration.

Increasing demand for location intelligence. Spatial data is adding to complexity/simplicity of BI and analytics. For end users, it is beneficial to mash-up location-based intelligence with other data

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Key Market Drivers:

Increasing use of social media boosting the demand for big data is expected to drive growth of the global social business intelligence market during the forecast period. Majority of private organizations are focused on adopting big data solutions, in order to capture and store large volumes of unstructured data through social media and emails.

Furthermore, big data offers Hadoop solutions and also support managing unstructured data fully or partially from enterprise IT systems, social media platforms, and CRM conversations.

Growing adoption of cloud-based technologies and software-as-a-service is expected to propel the global social business intelligence market growth over the forecast period. For instance, organizations such as Microsoft Corporation, IBM Corporation, and Oracle Corporation are adopting public and private cloud platforms to switch their enterprise workloads.


Key Market Restraints:

1.Complexity associated with mapping data and data governance integrity while cloud adoption is expected to restrain growth of the global social business intelligence market during the forecast period

2.Challenges associated with security is expected to hinder the global social business intelligence market growth over the forecast period


Global Social Business Intelligence Market - Impact of (Covid-19) Pandemic

Software companies across the globe are using business intelligence tools to analyze the data to understand the consumer behaviors and market trends. Due to Covid-19 demand for these tools is increasing as companies are using insights generated from these tools to identify new financial threats and opportunities. For instance, IBM Corporation’s products such as IBM Watson Tone Analyzer and the IBM ILOG CPLEX are used by companies to analyses behavior of consumer and predict the ongoing effects of corona for next quarter.


Top Players

IBM Corporation *
TIBCO Software, Inc.
SAP SE
Logi Analytics Inc.
Tableaue Software, Inc.
MicroStrategy, Inc.
QlikTechnologies, Inc.
Alteryx, Inc.
Microsoft Corporation


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Detailed Segmentation:

Global Social Business Intelligence Market, By Deployment Type:
On-premise
Cloud-based

Global Social Business Intelligence Market, By Size of Enterprise:
Small Enterprise
Medium Enterprise
Large Enterprise

Global Social Business Intelligence Market, By Vertical:
BFSI
Healthcare and Life Science
Consumer Goods and Retail
Travel and Tourism
IT and Telecommunication
Media and Entertainment
Government
Others

Global Social Business Intelligence Market, By Region:
North America
Europe
Asia Pacific
Latin America
Middle East and Africa