The times are hard and the immediate future is not looking bright either. There is more reason for us to be discriminating when deciding to spend money on anything, such as if you are a company looking to hire an SEO service provider. The goal of SEO is to return your investment in the form of increased sales, maybe not overnight, but in the medium or long term. As such, it is important that you know the types of providers that you can buy SEO services from.

SEO service providers come in different types, mainly according to size and the way they operate. The first, and probably the highest in terms of number, are the freelance SEO providers. Some freelance SEO providers have day jobs and do SEO in their free time. And because SEO involves many different techniques, most of these freelance SEO providers sub-contract the techniques that they are not experts in to colleagues. We have nothing against freelance SEO service providers, especially if they have a good portfolio of clients who can vouch for their professionalism and expertise. Because no matter what the bigger SEO firms say, there will always be freelancers who can do SEO as good as they can.