Major Expansion Announcement: Silverpush Expands US Operations with Major Hire


Posted September 26, 2022 by silverpush

The booming Contextual Targeting Market of the US, with an expected value of USD 412 Billion by 2025, has become a major motivation for Silverpush to extend its periphery in the United States as well.
 
Silverpush, a Singapore-based, marketing solutions provider welcomes Saurabh Bhatia, Shabbir Healaly, Michelle Weinberg, Jeff McCann, Patrick Davis, and Dean Chenna, who have a strong background in organizations like TikTok, Teads, etc. The recent expansion in the US is to strengthen its most potent global solution (or contextual data solution), Mirrors, and rapidly increase its worldwide presence in the ad tech industry.

“More than a third of those surveyed in the US said they will drop a brand after one bad experience. This costs brands millions of dollars annually and has become the biggest concern for the US digital advertising market today. To solve this raging issue, our vision is to ensure all the advertisement initiatives are effective and the ad spend of the brands is reaching the targeted audience with Silverpush’s robust brand safety and suitability solutions without any over-blocking or killing their reach.” - Mr. Kartik Mehta, CRO of Silverpush

Rise in the internet penetration rate and the ever-expanding popularity of digital platforms around the world, digital advertising has grown to become one of the most important forms of advertising. It was estimated that 566 billion U.S. dollars to be spent on the digital advertising world in 2022, and this figure is set to increase at a rapid pace in the upcoming years. It is projected to surpass 700 billion U.S. dollars by 2025.

Mr. Kartik Mehta, Co-Founder of Silverpush said that “I am thankful and proud of the success we have achieved with our South East Asia and MENA countries. Now that we’re in the U.S., we can serve brands and agencies better than ever and accelerate our expansion in the market.”

About Silverpush
Silverpush is a contextual-intelligence company, headquartered in Singapore. It was founded in 2012 by Hitesh Chawla after realizing a need by advertisers to place ads on contextually relevant pages in the post-cookie world. Through its contextually-powered AI solutions, Silverpush is re-engineering the future of advertising in significant parts of the country. Currently, the company has a global presence in major countries like India, South East Asia, the Middle East, and many more.
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Issued By Silverpush
Business Address 178,
Columbus Avenue
Country United States
Categories Advertising , Business , Marketing
Tags contextual advertising , contextualintelligence company
Last Updated September 26, 2022